Entrant Company
Anheuser-Busch InBev
Entry Type
Product/Service
Launch Country
United States
Medium
Partnerships & Sponsorships
Category
Brand x Sports Property/Rights Holder
To celebrate the MLB at Field of Dreams Game and 150 years of Budweiser and baseball, Budweiser created Beechwood Reserve: a limited-edition beer that’s Made of America’s Pastime.
For 150 years, Budweiser has aged its beer with beechwood chips. To mark a century and a half of shared baseball history, Budweiser partnered with Marucci, the official bat sponsor of MLB, and Major League Baseball to transform that same beechwood into baseball bats.
Budweiser supplied the beechwood, Marucci then transformed it into custom beechwood bats. The bats were returned to St. Louis, where they were incorporated into Budweiser's beechwood-aging process and aged with the beer for 21 days. The entire journey was authenticated by MLB, resulting in a one-of-a-kind beer created from the same material used to play the game.
Beechwood Reserve debuted at the Field of Dreams Game at the Beechwood Brewhouse, a custom-built fan destination where visitors could experience, taste, and collect a beer literally connected to the game of baseball.
The collaboration transformed a century and a half of shared heritage into something fans could hold in their hands, taste for themselves, and celebrate together, proving that no pairing is more iconic than baseball and Budweiser.
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