For the FIFA World Cup 2026™, adidas launched Backyard Legends, an integrated campaign bringing together icons from football, music and film – including Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham and Trinity Rodman, who take on an unbeatable crew on a ‘win or go home’ pitch. Backyard Legends celebrates the freedom of playing in the backyard and the love of the game alongside adidas players Ousmane Dembélé, Raphinha, Pedri, Florian Wirtz and Santiago Gimenez, and icons Zinedine Zidane, David Beckham and Alessandro Del Piero. The film turns neighborhood lore into a larger-than-life story reminding athletes everywhere: You Got This.