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The King's Last Letter
ELO
Brazil
2026
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Entrant Company
AlmapBBDO
Entry Type
Product/Service
Launch Country
Brazil
Program
Clio Sports 2026
Medium Type
Professional
Medium
Social Media
Category
Use of Athlete/Talent/Influencer
July 5th. Brazil was knocked out of the World Cup in its earliest exit in history. The “nation of football” went into mourning.
July 7th. Just two days after the elimination, we launched the campaign. Powered by AI voice synthesis, Pelé’s own voice read his final letter to the nation, originally written in 2022, delivering a powerful message of comfort, resilience, and unyielding national pride.
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