F1 races consistently harm the environment with their excessive consumption of electricity. A three-day F1 Grand Prix uses the same amount of electricity equivalent to powering 26,000 U.S. homes simultaneously. We changed F1 from the culprit of massive electricity usage into one that now generates it. We changed the asphalt that F1 cars drive on to thermoelectric asphalt that converts tire friction into electricity. This emerging technology presents a unique opportunity to leverage sports fans’ love of sports betting. With Draft Kings, F1 will launch a new way to gamble where fans bet on which car will create the most electricity. And even if you lose the bet, it’s not a total loss since 50% of all lost bets go directly to the organization called The Alliance To Save Energy, that helps save the earth with energy-saving initiatives. We not only created a way for F1 to generate their own electricity, but for fans to get in on it, too. Outside the circuits, fans will have the opportunity to generate their own electricity on the thermoelectric asphalt parking lots. And the Outdoor Poster lets them know all about it. Now circling the parking lot has a bigger goal than just finding the perfect parking spot. Sports betting is better with a drink in-hand. At races, fans can brave “The Burnout,” a hot cocktail served on fire with F1’s new spiced gin, “Apex Liquor”, that has the power of twenty F1 cars generating electricity in 1 sip that burns all the way down. Also available to fans at home to taste the electric race. We also created an F1 Mario Kart where fans can race on real replicas of F1 circuits. Those who use the featured F1 car will receive extra drift boosts to replicate the electricity-generating real turns of F1 races. So not only is F1 neutralizing their negative impact on the environment, but they're creating new ways for fans to enjoy the races. Racing just got a whole lot more electric. We chose the Student Experience/Activation Medium for The Most Electric Bet because this campaign provides a unique opportunity to involve fans before, during, and away from the races. Not only can fans bet in a new way, they can park, drink, and play in a new, more electric way.