Goal celebrations have become a language of their own, with players dancing, running, sleeping, taking selfies or creating gestures that quickly become part of football culture. Mercado Libre saw an opportunity to connect that endless variety of celebrations with the endless variety of products across its marketplace. The Celebration Catalog is a system that recognizes how a player celebrates a goal and instantly activates a related product category with an exclusive discount, available only for as long as the celebration lasts. In doing so, every goal becomes a new way to explore and shop on Mercado Libre, giving fans at home one more reason to celebrate.