"Game's Back" is Sky Bet's response to the phrase that has become a meme in popular football culture - sometimes in a response to changes in the game that are seen as a negative at the time, or often in jest. But Sky Bet takes the view that everything we love about football is still, and always will be something to celebrate. Having launched for the 2026-27 Premier League and EFL seasons, "Game's Back" takes football legends Roy Keane and Micah Richards on a journey through time to prove that despite the naysayers, we all still love football.