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Turning Rights Into Opportunity: Indigenous Playmaker Marketplace
Mastercard x MLSE
Canada
2026
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Entrant Company
Maple Leaf Sports & Entertainment
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Launch Country
Canada
Program
Clio Sports 2026
Medium Type
Professional
Medium
Experiential/Activation
Category
Partnerships & Sponsorships
Mastercard turned its Leafs sponsorship into a platform for Indigenous small businesses by extending the team's multimillion-dollar IP to the community. The result was a first-of-its-kind retail activation for Indigenous businesses: The Indigenous Playmaker Marketplace, presented by Mastercard.
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