Shortlist
Award
Turning Rights Into Opportunity: Indigenous Playmaker Marketplace
Mastercard x MLSE
Canada
2026
Share:
To see entry media,
create an account
or
log in.
Logging in grants access to Advanced Search
and more Entry Details.
Entrant Company
Maple Leaf Sports & Entertainment
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Launch Country
Canada
Program
Clio Sports 2026
Medium Type
Professional
Medium
Fan Engagement
Category
Design
Mastercard turned its Leafs sponsorship into a platform for Indigenous small businesses by extending the team's multimillion-dollar IP to the community. The result was a first-of-its-kind retail activation for Indigenous businesses: The Indigenous Playmaker Marketplace, presented by Mastercard.
Credits
To see entry credits,
create an account
or
log in.
Logging in grants access to Advanced Search and more Entry Details.
Duplicate statues available now
Buy a Statue in
Fan Engagement
to Celebrate Your Team
Related Winners
Shortlist
Clio Sports
Mastercard x MLSE
Canada
2026
Entrant Company
Maple Leaf Sports & Entertainment
Medium Type
Professional
Medium
Integrated
Launch Country
Canada
Shortlist
Clio Sports
Mastercard x MLSE
Canada
2026
Entrant Company
Maple Leaf Sports & Entertainment
Medium Type
Professional
Medium
Gameday Fan Experience
Category
Pre-Game
Launch Country
Canada
Entrant Company
Wieden+Kennedy SP
Medium Type
Professional
Medium
Sports Betting
Category
Film
Launch Country
Argentina
Super Bowl
by Christine Champagne
by Christine Champagne
Behind the Scenes
by Christine Champagne
by Christine Champagne
Musings
by Dalia Burde
by Dalia Burde
Sports
by Shahnaz Mahmud
by Shahnaz Mahmud