Meal Ticket is the Tribeca X–winning feature documentary about the McDonald’s All American Games, the legendary showcase where generations of basketball’s greatest players first step onto a global stage. The film combines decades of archive, original interviews and contemporary footage to tell the story through the icons the Games created, the lives they changed and the communities they transformed. Rather than making McDonald’s the protagonist, Meal Ticket makes the Games, athletes and families the protagonists, allowing the brand’s nearly 50-year contribution to basketball culture to emerge through the story itself. The collaboration united McDonald’s, Prime Video, Known Originals, Roc Nation and Creative Control, with first-time feature directors Carlton Gerard Sabbs and Corey Colvin bringing a deeply personal Chicago perspective. McDonald’s provided archive, access and trust. Prime Video greenlit and distributed the film. Known conceived, developed and produced. Together, we redefined what “brand-inpsired content” can achieve. After launching March 19 in more than 240 countries and territories, Meal Ticket reached No. 3 among Prime Video films in the U.S. for three consecutive weeks, remained a Top 5 U.S. documentary for 30 days, entered the worldwide Top 10 films for 10 days and generated more than 5 million views. At the 2026 Tribeca X Awards, it won Best Feature; proof that a brand-supported sports story could compete as entertainment on its own merits.