Gold
Award
The First Edible Mascot
Pop-Tarts
United States
2024
Share:
Entrant Company
Weber Shandwick
Entry Type
Product/Service
Program
Clio Sports 2024
Medium Type
Professional
Medium
*Gameday/In-Game Experience*
Category
Use of Mascot
Credits
Public Relations Agency
Weber Shandwick
Chicago
Media Agency
Starcom
Chicago
Public Relations Agency
Weber Shandwick
Chicago
Brand
Kellanova
Chicago
Event Management Organization
Florida Citrus Sports
Orlando
Production Company
Independents Graphic & Display
St. Louis
Production Company
Chicago Mascots
Chicago
Mascot Performer
Fan Craft
Orlando
Digital Agency
Digitas SCS
Chicago
Vice President of Marketing, Portable Wholesome Snacks
Sarah Reinecke
Kellanova
Senior Director, Marketing, Pop-Tarts
Heidi Ray
Kellanova
Senior Marketing Manager, Pop-Tarts
David Greci
Kellanova
Senior Director, Full Funnel Marketing, Pop-Tarts
Jenny Lindquist
Kellanova
Associate Brand Manager, Pop-Tarts
Alexander Sotiropoulis
Kellanova
Sr. Manager, Experience Planning, Pop-Tarts
Katie Tangri
Kellanova
Executive Vice President, Head of Kellanova Portfolio
Kristin Petersen
Weber Shandwick
Senior Vice President, Communications Planning
Jeffrey Spivock
Weber Shandwick
Senior Vice President, Client Experience
Brian Gabriel
Weber Shandwick
Vice President, Client Experience
Callie Rapp
Weber Shandwick
Executive Vice President, Strategic Planning
Matthew Clay
Weber Shandwick
Vice President, Strategic Planning
Michelle Connolly
Weber Shandwick
Executive Creative Director
Jeff Immel
Weber Shandwick
Creative Director
Burke Boggio-Hair
Weber Shandwick
Associate Creative Director
Alex Manosalvas
Weber Shandwick
Associate Creative Director
Jerome (Nick) Drew
Weber Shandwick
Art Director
Yasmine Nur
Weber Shandwick
Art Director
Nikki Méndez
Weber Shandwick
Vice President, Earned Media
Bridget Norris
Weber Shandwick
Manager, Earned Media
Keara Clacko
Weber Shandwick
Manager, Earned Media
Rebecca Jakush
Weber Shandwick
Senior Associate, Earned Media
Shae Feldman
Weber Shandwick
Manager, Client Experience
Grace Luepke
Weber Shandwick
Account Director, Client Experience
Carly Pearline
Weber Shandwick
Junior Associate, Client Experience
Jordyn Jones
Weber Shandwick
Director, Analytics & Insights
Panqian (Theresa) Yang
Weber Shandwick
Project Manager
Lizzi Jurenka
Weber Shandwick
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2 Minutes With
by Shahnaz Mahmud
by Shahnaz Mahmud
2 Minutes With
by Shahnaz Mahmud
by Shahnaz Mahmud
