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Gold Award
Groundhog Lay’s
Lay's
United States
2024
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Execution Image
Entrant Company
D3 (PepsiCo Foods US)
Program
Clio Entertainment 2024
Industry Type
‌Television & Streaming
Content Type
Brand
Medium
Branded Entertainment & Content
Category
Brand Promotion
All 2024 Winners
Credits
Advertising Agency
D3 (PepsiCo Foods US)
Plano
Advertising Agency
D3 (PepsiCo Foods US)
Plano
Brand
Lay's
Plano
Food, snack, and beverage corporation
PepsiCo Inc
New York
Media Company
Kimmelot
Los Angeles
Production Company
Maximum Effort
New York
Media Agency
OMD USA LLC
New York
Public Relations Agency
Ketchum Inc
New York
Production Company
Really Original
Los Angeles
Entertainment Company
Rocket Sciences Pictures, Inc.
New York
Public Relations Agency
The Lede Company
New York
Public Relations Agency
POV Agency
Los Angeles
Chief Creative Officer
Chris Bellinger
PepsiCo Foods US
Senior Director, Media Team
Amanda Corral
PepsiCo Inc
SVP of Marketing, Core Snacks
Tina Mahal
PepsiCo Inc
Senior Director, Lay’s Brand
Michelle McAlister
PepsiCo Inc
Director, Lay’s Brand
Isabel Gaeta Westhoff
PepsiCo Inc
Director, Media Team
Drew Ingram
PepsiCo Inc
Associate Director, Social Media
Cilla Sutfin
PepsiCo Inc
Chief Development Officer
Scott Downs
OMD USA LLC
EVP, Head of Video OMD
Suzanne Irving
OMD USA LLC
Senior Director, Video Investment
Monica Wiedemann
OMD USA LLC
Senior Director, Planning
Katelyn Muchowski
OMD USA LLC
Senior Director, Investment
Daniel Waylonis
OMD USA LLC
Director, Video Investment
Jane Alexander
OMD USA LLC
Associate Director, Planning
Katherine Angst
OMD USA LLC
Associate Director, Video Investment
Elias Haymandos
OMD USA LLC
Vice President, Group Manager
Marin Bergman
Ketchum Inc
Executive Vice President
Ilana Shenitzer
Ketchum Inc
Sr. Media Specialist
Olivia Olson
Ketchum Inc
Co-Founder
Ryan Reynolds
Maximum Effort
CEO
Jimmy Kimmel
Kimmelot
Head of Marketing
Dan Sanborn
Kimmelot
Founder
Lauren Ciell
Really Original
Director
Oren Brimer
Rocket Sciences Pictures, Inc.
Strategic Communications
Julie Cloutier
The Lede Company
Managing Partner & COO
Pilaar Terry
POV Agency
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