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Gold Award
THE SWEAT SIDE OF SPONSORSHIP
GATORADE
Brazil
2024
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Case Image / Board
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Execution Image
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Execution Image
Entrant Company
ISLA São Paulo
Entry Type
Product/Service
Launch Country
Colombia
Program
Clio Sports 2024
Medium Type
Professional
Medium
*Gameday/In-Game Experience*
Category
Use of Partner or Sponsor
All 2024 Winners
Credits
Agency
ISLA São Paulo
São Paulo
Client
PEPSICO_GATORADE COLOMBIA
BOGOTÁ
Agency
ISLA São Paulo
São Paulo
Production Company
Aleta
Buenos Aires
Post Production Company
Waldenstudio.co
Buenos Aires
CEO
Ricardo John
ISLA São Paulo
CCO
Rodrigo Grau
ISLA São Paulo
Chief Creative Officer
Ariel Serkin
ISLA São Paulo
Associate Creative Director
Vinicius Dias
ISLA São Paulo
Associate Creative Director
Zim Hernandez
ISLA São Paulo
Business
Felipe Giacon
ISLA São Paulo
Producer
Berenice Sotelo
ISLA São Paulo
Planner
Marcus Freitas
ISLA São Paulo
Community manager
Alice Rosa
ISLA São Paulo
Director
Matías Ferrari
Aleta
Producer
Santiago Pertusio
Aleta
Cinematographer
Santiago Giardino
Aleta
Cinematographer
Fernando Urdapilleta
Aleta
Director of Photography
Alejandro Sassone
Aleta
Art Director
Fernanda Bango
Aleta
Make up and wardrobe
Barbara Loubet
Aleta
CMO Beverages Latam
Gonzalo Muente
PEPSICO
Latam Senior Director
Martín Watson
PEPSICO
Latam Marketing Director
Gonzalo Chigó
PEPSICO
Latam Marketing manager
Andres Forero
PEPSICO
Latam Innovation manager
Guido Agazzi
PEPSICO
Latam digital manager
Mariana Gozzi
PEPSICO
Marketing manager
Alvaro Ascenzo
PEPSICO
Sports manager Colombia
Liliana Orozco
PEPSICO
Lab Centro Director Colombia
Ecatherine Ferrer
PEPSICO
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