URIHI YANOMAMI: Hutukara

Bronze Award

Hutukara

URIHI YANOMAMI

Brazil

2025

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Entrant Company

DM9

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Design

Category

Spatial Design

Hutukara is a musical parade that was presented live during the Brazilian carnaval, to raise awareness and give visibility to the Yanomami people. The Yanomami live isolated in the Amazon forest and have been fighting real deadly threats like the illegal mining cartels, the mercury poisoning of their rivers and the Amazon forest devastation. Their fight happens in silence, as they live isolated from the main Brazilian population, so Hutukara was created to bring their fight to the biggest live stage on the planet: the Brazilian carnaval, with the music delivering a clear call for action and protest.

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Credits

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