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Shortlist Award
Hutukara
URIHI YANOMAMI
Brazil
2025
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Entrant Company
DM9
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Print & Out of Home Craft
Category
Art Direction
Hutukara is a musical parade that was presented live during the Brazilian carnaval, to raise awareness and give visibility to the Yanomami people. The Yanomami live isolated in the Amazon forest and have been fighting real deadly threats like the illegal mining cartels, the mercury poisoning of their rivers and the Amazon forest devastation. Their fight happens in silence, as they live isolated from the main Brazilian population, so Hutukara was created to bring their fight to the biggest live stage on the planet: the Brazilian carnaval, with the music delivering a clear call for action and protest.
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