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Shortlist Award
This is not a game
Telefonica Movistar
Mexico
2025
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Case Study Video

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Execution Video
Entrant Company
VML Mexico
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film
Category
Five Minutes and Over
It's very easy to remain incognito in online video games, and anyone can pretend to be someone else for purposes that can harm minors. In Mexico, 81.4% of gamers play on mobile devices. Thousands of children are being recruited through mobile video games to join organized crime. These children become easy prey, being contacted through the most popular and widely played games like GTA, Free Fire, among others. Movistar Telecom is a socially responsible brand in the digital environment, concerned about providing gamers with a safe space. That's why we created an online video game film to connect and deliver a message based on real events. Today, the danger is no longer just on the streets; it's on our mobile devices.
Credits

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