Telefonica Movistar: This is not a game

Shortlist Award

This is not a game

Telefonica Movistar

Mexico

2025

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company

VML Mexico

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Social Media

Category

Social Video

It's very easy to remain incognito in online video games, and anyone can pretend to be someone else for purposes that can harm minors. In Mexico, 81.4% of gamers play on mobile devices. Thousands of children are being recruited through mobile video games to join organized crime. These children become easy prey, being contacted through the most popular and widely played games like GTA, Free Fire, among others. Movistar Telecom is a socially responsible brand in the digital environment, concerned about providing gamers with a safe space. That's why we created an online video game film to connect and deliver a message based on real events. Today, the danger is no longer just on the streets; it's on our mobile devices.

All 2025 Winners

Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Social Media to Celebrate Your Team

Order Now