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Shortlist Award
Gamer Loan
Banco del Pacífico
Ecuador
2025
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Entrant Company
Paradais DDB
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Direct
Category
Gaming
8 out of 10 young Ecuadorians can’t get a loan because they can’t meet the banks' collateral requirements. However, they have something valuable that they continuously invest in: their video game accounts. That’s why, Banco del Pacífico made a groundbreaking move by updating its lending policy to accept gaming accounts as loan collateral, becoming the first bank to validate these non-traditional assets.
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