Toyota: GRIP: A Toyota Story

Silver Award

GRIP: A Toyota Story

Toyota

United States

2025

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Entrant Company

Intertrend Communications

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Branded Entertainment & Content

Category

Film-Scripted

Toyota launches its first-ever anime series, GRIP. A world where Toyota’s exhilarating GR vehicles fight against the evil threat of soulless, machine-driven cars. Before this, no automotive manufacturer touched the tension between self-driving cars and automotive enthusiasts in popular culture. By positioning the brand clearly on the side of driving enthusiasts, Toyota shows that it's anything but boring and safe.

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Credits

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