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Shortlist Award
Lost in Time
Jian Ai Elderly Charity Center
China
2025
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Entrant Company
Dentsu Creative China
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Direct
Category
Out of Home
Presenting Lost in Time. Partnering with Jian Ai Charity, a non-profit focused on elderly brain health, we carried out clock-drawing test on hundreds of seniors suffering from Alzheimer's. The clock drawings reflected the different phases of early, middle, and advanced symptom advancement. We turned the clock drawings into an evocative timepiece collection, campaign and exhibition, offering a window into the time lost by those with the Alzheimer’s disease and their distorted world. Though there is no known cure available for this condition, the sooner the disease is recognized and accepted, the better opportunity for slowing its advancement.
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