Jian Ai Elderly Charity Center: Lost in Time

Shortlist Award

Lost in Time

Jian Ai Elderly Charity Center

China

2025

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Entrant Company

Dentsu Creative China

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Innovation

Category

Design

Presenting Lost in Time. Partnering with Jian Ai Charity, a non-profit focused on elderly brain health, we carried out clock-drawing test on hundreds of seniors suffering from Alzheimer's. The clock drawings reflected the different phases of early, middle, and advanced symptom advancement. We turned the clock drawings into an evocative timepiece collection, campaign and exhibition, offering a window into the time lost by those with the Alzheimer’s disease and their distorted world. Though there is no known cure available for this condition, the sooner the disease is recognized and accepted, the better opportunity for slowing its advancement.

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Credits

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