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Bronze Award
Could be greener: Coffee Cup, Baby, Backpack
German Rail
Germany
2025
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Coffee Cup...
Baby...
Backpack...
Entrant Company
Ogilvy Germany
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Audio
Category
Radio
Oh, the things we do and don't do for the climate! It even influences our sustainably conscious buying power. We drink from biodegradable takeaway coffee cups, choose those priceless 100% vegan backpacks made from banana fibres and opt for the bio baby products only. Yes, for us, these climate conscious decisions are our sustainable quantum leaps; they make us feel like the vanguards of climate protection. But then, we hop on a plane or turn on the ignition of our gasoline guzzling cars and in just a few minutes, our efforts go up in a sea of CO2. This brings us to a crucial point: If our vegan backpacks and environmentally friendly goods could talk, how would they feel, what would they say about it all? They'd be extremely frustrated, especially if there were a more climate-friendly way to get around. The message from German Rail: You travel greener by train.
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