Bronze
Award
Poke The Bear
Smokey The Bear
United States
2025
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Entrant Company
Miami Ad School NYC
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Student
Medium
Student Integrated
Category
Integrated
Would you rather be in the woods with a man or a bear?
"Poke the Bear" is a bold, multi-channel campaign that reimagines Smokey the Bear as a modern advocate for women’s safety in the outdoors.
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