Bronze
Award
Poke The Bear
Smokey The Bear
United States
2025
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Entrant Company
Miami Ad School NYC
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Student
Medium
Student Public Relations
Category
Cause Related
Would you rather be in the woods with a man or a bear?
"Poke the Bear" is a bold, multi-channel campaign that reimagines Smokey the Bear as a modern advocate for women’s safety in the outdoors.
Credits
School
Miami Ad School NYC
New York City
Student
Ali Manning
Student
Elizabeth Phelps
Student
Sarah Croibier
Duplicate statues available now
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