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Gold Award
The Impossible Choice
St. Jude India ChildCare Centres
India
2025
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Entrant Company
Ogilvy
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film Craft
Category
Copywriting
Category
Copywriting
The film 'The Impossible Choice' portrays the heart-wrenching dilemma of Warden Pillai at St. Jude's, who must choose between two children with cancer, Sunil and Deepa, as he can only accommodate one. It delves into the inner turmoil he experiences while weighing the circumstances of both children. The narration sheds light on their likes, their odds of survival, and the economic condition of their families, all seen through the heavy heart of Warden Pillai, who is faced with making the impossible decision.
Credits
Entrant Company
Ogilvy
Mumbai
Not for Profit
St Jude India ChildCare Centres
Mumbai
Advertising Agency
Ogilvy
Mumbai
Agency Network
Ogilvy
Mumbai
Holding Company
WPP
Mumbai
Production Company
Hungry Films
Mumbai
Global Chief Creative Officer
Liz Taylor
Ogilvy
Chief Creative Officer, Asia Pacific
Reed Collins
Ogilvy
Chief Creative Officer – Ogilvy India
Kainaz Karmakar
Ogilvy
Chief Creative Officer – Ogilvy India
Harshad Rajadhyaksha
Ogilvy
Chief Creative Officer – Ogilvy India
Sukesh Nayak
Ogilvy
Executive Creative Director
Fritz Gonsalves
Ogilvy
Executive Creative Director
Jayesh Raut
Ogilvy
Senior Creative Director
Ricardos Vaz
Ogilvy
Creative Director
Vaibhav Paradkar
Ogilvy
Creative Controller
Jatin Sangwan
Ogilvy
Vice President
Dushyant Kumar
Ogilvy
Account Executive
Saurabh Talpade
Ogilvy
Vice President
Vinit Jani
Ogilvy
Assosciate President - Planning
Abigail Dias
Ogilvy
Chief Executive Officer
Anil Nair
St Jude India ChildCare Centres
Director
Mahesh Gharat
Hungry Films
Producer
Dharam Valia
Hungry Films
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