Gold
Award
Recycle Me
The Coca-Cola Company
United States
2025
Share:
Entrant Company
Ogilvy
Entry Type
Product/Service
Launch Country
Brazil
Program
Clio Awards 2025
Medium Type
Professional
Medium
Design Craft
Category
Art Direction
Coca-Cola aims to recycle a bottle or can for each one they sell by 2030. The Coca-Cola logo is recognized by 94% of the world’s population. The objective was to use the brand’s famous identity to telegraph the importance of recycling in the most impactful way. So, we decided to break our very strict brand guidelines and crush Coca-Cola’s iconic logo to inspire people to recycle every single can.
Credits
Agency
Ogilvy
New York
Client
The Coca-Cola Company
Atlanta
Agency
Ogilvy
New York
Network
OGILVY
New York
Holding Company
WPP
New York
Production Company
Lobo
New York
Production Company
Hogarth
New York
Chief Creative Officer
Samira Ansari
Ogilvy New York
Creative Director
Alice Teruzzi
Ogilvy
Creative Director
Francesca Ferracini
Ogilvy
Art Director
Woo Jae Yoon
Ogilvy
Copywriter
Peter MacInnis
Ogilvy
Global Executive Creative Director
Guillermo Vega
Ogilvy
Global Client Lead
Liam Parker
Ogilvy
Executive Director
Shani Athureliya
Ogilvy
Account Supervisor
Eva Lampell
Ogilvy New York
Project Manager
Sarah Scardillo
Ogilvy
Chief Executive Officer
Horacio Genolet
Ogilvy
Chief Strategy Officer
Anibal Casso
Ogilvy
Strategy Director
Margaret Dick
Ogilvy New York
Global CEO, Ogilvy PR
Juliana Richter
Head of Consumer PR
Matt Buchanan
Ogilvy
Head of Consumer PR
Jane Fearly
Ogilvy
Global Chief Creative Officer
Liz Taylor
Ogilvy
Global Deputy Chief Creative Officer
Joe Sciarrotta
Ogilvy
Head of Production
Dave Rolfe
Hogarth
Executive Producer
Dena Lenard
Hogarth
Managing Partner
Luis Ribeiro
Lobo
Executive Producer
Su Constantine
Lobo
Producer
Vitor David
Lobo
Executive Producer
Zach Pollakoff
Heavy Duty Projects
WPP Open X, Global Chief Creative Officer
Andrew Keller
WPP
WPP Open X CEO
Laurent Ezekial
WPP
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