Fanta is all about fun and refreshment. And it's also what Japanese youth are thirsty for. Students in Japan can be overwhelmed with all the rules of their strict schools, and even more so with the often-unreasonable teaching styles of their instructors. Fanta used this insight to create some Japan-style quirky :15 stories that were just beyond what conceivably might have taken place, to set up how meaningful some refreshment can be for students after class. The scenarios have gotten over 5 million views, which is a ton for the Japan market, along with 73 pieces of PR coverage.