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Silver Award
SO-SO SPINS TOKYO
BOSS - Roland Corporation
Japan
2026
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Execution Audio
Entrant Company
VML & Ogilvy Japan
Entry Type
Product/Service
Launch Country
Japan
Program
Clio Awards 2026
Medium Type
Professional
Medium
Audio
Category
Specific Target Audience
“SO-SO SPINS TOKYO” brings together the artist, SO-SO, a two-time worlbeatbox champ, singer-songwriter, with the BOSS Loop Station, the state-of-the-art mixing and looping machine, to create an epic audio experience that transforms every trip through and around Tokyo on the Yamanote train line, the world’s most ridden train line with 9 million daily passengers. 30 unique tracks were crafted to be heard while traveling between the 30 different stops, each tune reflecting the culture of the neighborhood, including sampled sounds from each station area, with each song perfectly timed to be in sync with each train’s departure and arrival. The result was a train ride looping through Tokyo where travelers can experience the surrounding culture of the neighborhood they’re traveling through.
Credits
Advertising Agency
VML & Ogilvy Japan
Tokyo
Brand
BOSS - Roland Corporation
Tokyo
Advertising Agency
VML & Ogilvy Japan
Tokyo
Advertising Agency
50% VML 50% Ogilvy (Mixed Network)
Tokyo
Agency Network
WPP
London
Production Company
SCENE, inc. / XM div.
Tokyo
Chief Creative Officer
Yasushi Arikawa
VML & Ogilvy Japan
Creative Chairman
Doug Schiff
VML & Ogilvy Japan
Senior Creative Director
Kensui Arao
VML & Ogilvy Japan
Associate Creative Director
Masaru Uemura
VML & Ogilvy Japan
Head of Branding and Design
Asae Tanaka
VML & Ogilvy Japan
Art Director
Mayumi Morita
VML & Ogilvy Japan
Art Director
Sho Takita
VML & Ogilvy Japan
Copywriter
Tetsuhiro Hosoda
VML & Ogilvy Japan
Creative Video Director
Morris Ku
VML & Ogilvy Japan
Creative Business Producer
Hidenori Tsumoto
VML & Ogilvy Japan
Account Executive
Marisa Iwauchi
VML & Ogilvy Japan
Creative Services Manager
Ai Suzuki
VML & Ogilvy Japan
Regional Chief Creative Officer
Reed Collins
Ogilvy APAC
Regional Chief Creative Officer
Paul Nagy
VML APAC
Artist
SO-SO
COCO Gallery
President
Shintaro Murakami
COCO Gallery
Management
Sho Kawahara
COCO Gallery
Management
Mayu Watanabe
Global Growth
Music Video Director
Kensui Arao
VML & Ogilvy Japan
Production Manager
Shuki Fukuda
SCENE,inc / XM,div.
Producer
Sho Ishikawa
SCENE,inc / XM,div.
Producer
Masaki Ogino
SCENE,inc / XM,div.
Promotional Video Director
Mother Fucko
STAMP
Director of Photography
Kota Watanabe
ROM
Gaffer
Sota Sugiyama
Freelance
Hair & Make-Up
Ayaka Ide
Freelance
Mixer
Takeyasu Kobayashi
SCLANO Inc.
Motion Editor
Shun Saito
ssense
Manager - BOSS Marketing Group
Kentaro Yuguchi
Roland Corporation
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