Silver
Award
Chai Bansuri - The Tea Flute
Brooke Bond Taj Mahal Tea
India
2026
Share:
Entrant Company
Ogilvy
Entry Type
Product/Service
Launch Country
India
Program
Clio Awards 2026
Medium Type
Professional
Medium
Audio
Category
Use of Technology
A live classical raga, performed not by musicians, but by tea itself.
Chai Bansuri turned steam from Taj Mahal Tea into a live classical raga, blending craft, culture, and science into an unforgettable brand experience.
Credits
Advertising Agency
Ogilvy
Mumbai
Advertiser / Brand
Unilever
Mumbai
Advertising Agency
Ogilvy
Mumbai
Agency Network
Ogilvy
Mumbai
Holding Company
WPP
Mumbai
Production Company
Little Lamb Films
Mumbai
Global Chief Creative Officer
Liz Taylor
Ogilvy
Chief Creative Officer, Asia Pacific
Reed Collins
Ogilvy
Chief Creative Officer – Ogilvy India
Kainaz Karmakar
Ogilvy
Chief Creative Officer – Ogilvy India
Harshad Rajadhyaksha
Ogilvy
Chief Creative Officer – Ogilvy India
Sukesh Nayak
Ogilvy
Vice President
Ishtpreet Singh
Hindustan Unilever Limited
Executive Chairperson Ogilvy India
Hephzibah Pathak
Ogilvy
Executive Creative Director
Fritz Gonsalves
Ogilvy
Copywriter
Fritz Gonsavles
Ogilvy
Executive Creative Director
Jayesh Raut
Ogilvy
Art Director
Jayesh Raut
Ogilvy
Senior Creative Director
Ricardos Vaz
Ogilvy
Creative Director
Ketan Kadam
Ogilvy
Art Director
Ketan Kadam
Ogilvy
Creative Controller
Soumyanshu Behera
Ogilvy
Senior Art Director
Brett Collaco
Ogilvy
Chief Strategy Officer
Prem Narayan
Ogilvy
President and Head of Office, Mumbai and Kolkata, Account Management
Hirol Gandhi
Ogilvy
President
Nikhil Mohan
Ogilvy
Vice President
Shrenika Ajeet
Ogilvy
Management Supervisor
Neville Katrak
Ogilvy
Senior Account Executive
Satvik Dabholkar
Ogilvy
EVP and Head of Creative Technology and Innovation
Rajneesh Bolia
Ogilvy
Client Services Director, Creative Technology
Vaishali Mange
Ogilvy
Account Director, Creative Technology
Hitesh Patil
Ogilvy
Brand Manager
Vamika Singh
Hindustan Unilever Limited
Senior Brand Marketing Executive
Nitin Raina
Hindustan Unilever Limited
Chief Executive Officer
Amin Lakhani
Mindshare
Agency Managing Director & Senior Vice President
Snehi Jha
Mindshare
Head Content and Creative Services
Khushnuma Daruwala
Mindshare
Head - Branded Content & Experiences
Priyadarshi Banerjee
Mindshare
Principal Partner – Content
Rakesh Rao
Mindshare
Senior Director – Content
Pooja Sawant
Mindshare
Manager – Content
Parul Arora
Mindshare
Head – Client Leadership
Puja Chauhan
Mindshare
Principal Partner – Client Leadership
Shailja Bali
Mindshare
Partner - Client Leadership
Cliantha Anthony
Mindshare
Director – The Exchange
Hari Durairaj
Mindshare
Head, The Exchange
Rachana Monteiro
Mindshare
Principal Partner - The Exchange
Umesh Bawle
Mindshare
Senior Director – Investments
Neha Verma
Mindshare
Director
Nobin Dutta
Little Lamb Films
Producer
Ballori Roy
Little Lamb Films
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