Bronze
Award
Bad Luck Reverser
Refisal
Colombia
2026
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Entrant Company
NAME
Entry Type
Product/Service
Launch Country
Colombia
Program
Clio Awards 2026
Medium Type
Professional
Medium
Culture & Influence
Category
Cultural Storytelling
Leveraging the Colombian cultural ritual of tossing salt for good luck, Refisal brought this superstition to football fans. They created special-edition, single-serve salt packs, each featuring one of the 20 teams in the Colombian league. These everyday sachets were transformed into collectible good luck charms, offering fans a symbolic way to help their team overcome losing streaks. The packs were strategically distributed in retailers, delivery apps, stadiums, and sports bars across each team's hometown.
Credits
Agency
NAME
Bogota
Advertiser / Brand
Refisal
Bogota
Agency
VML
New York
Agency Network
VML
Kansas City
Holding Company
WPP
London
Production Company
Akria Cine
Bogota
Production Company
Believe TV
Santiago
Production Company
Vox Haus
Porto Allegre
Media Agency
Spark Foundry
Bogota
Public Relations Agency
Dattis By LLYC
Bogota
Chief Creative Officer
Manuel Borde
VML
Chief Creative Officer
Manuel Borde
VML
Founder & Chief Creative Officer
Mario Lagos
NAME
Executive Creative Director
Oswaldo Sa
VML
Group Creative Director
Alberto Triana
VML
Creative Director
Felipe Menezes
VML
Senior Art Director
Maria Camila Cabra
VML
Creative Director
Federico Mariani
VML
Founder & Managing Director
Natalia Pérez
NAME
Business Lead
Isabella Copello
NAME
Business Manager
Daniela Castellanos
NAME
Art Director
Sebastian Romero
NAME
Art Director
Heynner Herrera
NAME
Copywriter
Juan Pablo Ospina
NAME
Creative Production Supervisor
Lucas Pimenta
VML
Lead Motion & Content Designer
Jonhatan Bolivar
VML
Illustrator
Pevě Azevedo
Director
Juan Rueda
Akira Cine
General Producer
Diana Revelo
Akira Cine
Executive Producer
Yadira Gutiérrez
Akira Cine
Director of Photography
Santiago Otoya
Akira Cine
Art Director
Juan Pablo Garay
Akira Cine
Assistant Director
Sara Vergara
Akira Cine
Head of Production
Diego Molina
Akira Cine
Offline Editor
Juan David Talero
Akira Cine
Colorist
Daniel González
Akira Cine
Agency Executive Producer
José Vicente Altamar
NAME
Sound Designer
Diego Caceres
Music Supervisor
Daniel Dalla Corte
Vox Haus
Head of Projects
Matheus de Moraes Gugelmim
Vox Haus
Sound Effects
Cassandra Machado
Vox Haus
Global Director, Creative Commerce Operations
David Cofrancesco
VML
Global Director of Creative Excellence
Jamie Anning
VML
Creative Excellence Manager
Matthew Garrard
VML
Global Chief Creative Officer
Debbi Vandeven
VML
Director of Brand & Advertising, Refisal
David Pulido
Brinsa
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