Entrant Company
Ogilvy Singapore
Entry Type
Product/Service
Launch Country
United Kingdom
Category
Use of Talent & Influencers
Facing 3.5M unverified hacks, Vaseline chose to surrender control and to put the brand back in the hands of the communities that owned it.
Vaseline Verified is the world’s first Social R&D Lab that validates culture through science, driving +43% sales and creating a roadmap for culture-led innovation.
Credits
Advertising Agency
Ogilvy Singapore
Singapore
Advertising Agency
Ogilvy Singapore
Singapore
Global Chief Creative Officer
Chief Creative Officer
Nicolas Courant
Ogilvy Singapore
Worldwide Managing Director
David Dahan
Ogilvy Singapore
Asia Managing Director
Aanchal Sethi
Ogilvy Singapore
Executive Strategy Director
Sumegha Rao
Ogilvy Singapore
Group Strategy Director
Jasmine Lai
Ogilvy Singapore
Director, Consumer PR & Influence
Nyko Rodriguez
Ogilvy Singapore
Associate Creative Director
Ria Ocampo
Ogilvy Singapore
Senior Copywriter
Christina Wilson
Ogilvy Singapore
Junior Art Director
Luqman Daud
Ogilvy Singapore
Visual Designer
Nicolas Damiens
Ogilvy Singapore
Copywriter
Joseph Lim
Ogilvy Singapore
Senior Account Director
Joyce D’souza
Ogilvy Singapore
Senior Account Director
Janna Jauhar
Ogilvy Singapore
Account Director
Shaun Lee
Ogilvy Singapore
Assistant
Cheryl Mong
Ogilvy Singapore
Project Manager
Jo-Ann Bok
Ogilvy Singapore
Senior Manager, Consumer PR & Influence
Holly Black
Ogilvy Singapore
Account Manager, Consumer PR & Influence
Madeline Tan
Ogilvy Singapore
Account Manager, Consumer PR & Influence
Account Associate, Consumer PR & Influence
Senior Integrated Producer
Luke Pidgeon
Ogilvy Singapore
Global Brand Vice President, Vaseline
Global Brand Director, Vaseline
Global Brand Manager, Vaseline
Global Assistant Brand Manager
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