Lightbox
Gold Award
This is not a game
Telefonica Movistar
Mexico
2025
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Entrant Company
VML Mexico
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Film-Scripted
It's very easy to remain incognito in online video games, and anyone can pretend to be someone else for purposes that can harm minors. In Mexico, 81.4% of gamers play on mobile devices. Thousands of children are being recruited through mobile video games to join organized crime. These children become easy prey, being contacted through the most popular and widely played games like GTA, Free Fire, among others. Movistar Telecom is a socially responsible brand in the digital environment, concerned about providing gamers with a safe space. That's why we created an online video game film to connect and deliver a message based on real events. Today, the danger is no longer just on the streets; it's on our mobile devices.
Credits
Advertising Agency
VML Mexico
México D.F.
Advertiser / Brand
Telefonica Movistar
México D.F.
Advertising Agency
VML Mexico
México D.F.
Agency Network
VML
México D.F.
Holding Company
WPP
-
Production Company
Landia
México D.F.
Chief Creative Officer
Luis Madruga Enriquez
VML Mexico
Marketing
Fernanda Perez
Telefonica Movistar
Global Chief Creative Officer
Debbi Vandeven
VML
Global Chief Creative Officer
Rafael Pitanguy
VML
CCO LATAM
Nino Goldberg
VML
DCCO LATAM
Daniel Minaker
VML
DCCO LATAM
Sebastian Tarazaga
VML
CCO Assistant
Olivia del Río
VML
Regional Connector / Creative Ops
Facundo Palacios
VML
Marketing
Fernanda Perez
Telefonica Movistar
Chief Creative Officer
Luis Madruga Enriquez
VML Mexico
Chief Executive Officer
Héctor Fernández
VML México
Creative Director
Christian " Pim Pom" Santacruz
VML MEXICO
Head of Art
Rodolfo López
VML México
Creative Director
Daniel _Deleon
VML Mexico
Creative Director
Raul Pineda
VML Mexico
Art Director
Samuel Ríos y Valles
VML México
Art Director
Jonathan Jiménez
VML México
Copywriter
Pedro Germán López
VML México
Production Manager
Violeta López
VML México
Agency Producer
Darío Casso
VML México
Editor
Ángel Solis
VML México
Producer
Nadia Gonzalez
VML Mexico
Creative Director
Luis Paul Flores Galarza.
VML Mexico
Creative Director
Miguel Ángel Bautista.
VML Mexico
Account Executive
Adriana Veytia.
VML Mexico
Account Executive
Claudio Pérez.
VML Mexico
Animator
Isay “Sayo” García.
VML Mexico
Animator
Juan Manuel Saucedo.
VML Mexico
Producer
Raúl Gómez.
VML Mexico
General Manager
Judith Rangel.
Telefonica Movistar
Director
Lucas Shannon
Landia
Executive Producer
Claudio Amoedo.
landia
Executive Producer
Thomás Amoedo.
Landia
Production Manager
Mercedes Guereño.
Landia
Executive Producer
Luciana Abramzon.
Landia
Photographer
Agustín Claramount.
VML Mexico
Producer
Julz Cruz
Landia
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