Creative Effectiveness
Rosie Gentile
Managing Director, Experience Consulting
Cossette
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Rosie Gentile

TORONTO, CA // Rosie is one of Canada’s top one-to-one marketing strategic leaders with more than 25 years of Integrated, Direct and Digital marketing experience. She currently leads brand experience design for Cossette in Toronto, a fully integrated marketing communications agency.

Throughout her career, she has partnered with world class brands across all sectors including consumer packaged goods, retail, beverage alcohol, telecommunications, automotive, financial services and not-for-profit. She has worked with a variety of clients including Mercedes-Benz, Molson Coors, eBay, Pepsico, Campbell Soup Company, Levis, Loblaw and Coca-Cola.

She rejoined Cossette in 2017 to work on clients like TELUS, TD Bank, SickKids and VIA Rail. In 2018, Cossette was awarded Canada’s first and only Cannes Effectiveness Lion.

Her current passion is narrative design – how a brand’s promise is brought to life every time someone interacts with it.

Rosie is active in the industry and teaches the next generation of creative talent strategic thinking at Miami Ad School Toronto.

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