Automotive – Brands focused on vehicles and transportation solutions, including but not limited to car manufacturers, electric vehicle (EV) companies, automotive technology, mobility services, and related products or experiences such as driving, maintenance, and aftermarket accessories.

Beauty – Brands that create and promote skincare, cosmetics, haircare, and grooming products. These brands focus on enhancing personal care, self-expression, and wellness through beauty innovations, providing products for various beauty needs and self-care routines.

Beverage (Alcoholic & Non-Alcoholic) – Brands focused on producing and marketing drinks, including but not limited to alcoholic beverages like spirits, beer, and wine, as well as non-alcoholic options such as soft drinks, coffee, tea, energy drinks, and wellness beverages.

Business / Finance – Brands offering products and services related to business and financial services, including but not limited to financial management, banking, investment, wealth management, insurance, fintech solutions, consulting, and professional services. These offerings support entrepreneurship, personal finance, and corporate growth. 

Culinary – Brands specializing in food preparation, cooking tools, ingredients, and kitchen products that support culinary creativity and technique. This includes but is not limited to kitchenware, specialty food ingredients, cooking appliances, meal kits, and other products designed to enhance food preparation and the culinary experience. Note: Food & Dining is a separate industry.

Education / Learning – Brands that provide educational products, platforms, and services designed to support learning, skill development, and knowledge sharing. This includes but is not limited to edtech companies, online course providers, tutoring services, test prep platforms, and publishers of educational content.

Entertainment (Film / TV / Streaming) – Brands that are entertainment properties including but not limited to film studios, television networks, and streaming platforms, creating and showcasing content across a variety of formats and genres. Note: Gaming is a separate industry.

Fashion – Brands that design, manufacture, and market apparel, footwear, and accessories. These brands shape style trends, personal expression, and lifestyle through clothing and related products.

Food / Dining – Brands that operate in the restaurant and food service sector, including but not limited to quick-service restaurants (QSR), full-service dining establishments, and food delivery platforms focused on providing ready-to-eat meals and dining experiences.

Gaming – Brands that develop, publish, and distribute video games, manufacture gaming hardware and consoles, or operate streaming platforms dedicated to gaming content and esports.

Health / Wellness – Brands focused on physical and mental well-being through non-pharmaceutical products and services. This includes but is not limited to supplements, wellness technology, health apps, medical devices, telehealth platforms, and other health-related consumer offerings.

Lifestyle – Brands that enhance everyday living through products and services focused on personal organization, style, creativity, and convenience.

Media / Publishing – Brands that produce, distribute, and promote content across various platforms including digital media, print publishing, audio, and broadcast. These brands encompass publishers, news organizations, book publishers, and content platforms that engage audiences through storytelling, journalism, and educational material.

Music / Audio – Brands that create, distribute, and promote music and audio content, including but not limited to record labels, streaming services, audio equipment manufacturers, and music technology platforms that connect artists with audiences worldwide.

Nonprofit / Social Impact – Brands dedicated to advancing social causes, community support, advocacy, and philanthropy. These include but are not limited to charities, foundations, nonprofit organizations, and corporate social responsibility initiatives focused on creating positive societal change and raising awareness.

Parenting / Family – Brands that offer products and services designed to support families and caregivers, including but not limited to baby products, educational tools, family-focused services, and kid-friendly brands that enhance daily life and parenting experiences.

Pet / Animal – Brands that cater to the care, wellbeing, and lifestyle of pets and animals, including but not limited to pet food, grooming products, veterinary services, pet tech, and adoption or rescue organizations.

Pharmaceutical – Brands that develop, market, or communicate around prescription and over-the-counter pharmaceutical products, medical treatments, and therapies. This includes but is not limited to pharmaceutical companies, biotechnology firms, vaccine manufacturers, and organizations focused on disease prevention, management, or treatment through medication-based solutions.

Retail / E-commerce (including App) – Brands that operate in online and brick-and-mortar retail, specializing in product discovery, sales, and customer experience. This includes but is not limited to direct-to-consumer (DTC) platforms, department stores, marketplaces, and brands leveraging digital commerce to connect with shoppers.

Services – Brands that offer service-based solutions which don’t fall within the other defined industry categories. This includes a wide range of professional, local, or on-demand services.

Sports – Brands that encompass athletic apparel, sports teams, leagues, sporting goods, and media companies dedicated to sports content and culture. These brands tend to drive fan engagement, athletic performance, and the global sports community through products, events, and storytelling.

Technology / Innovation – Brands that develop and deliver cutting-edge hardware, software, and digital solutions driving innovation across industries. This includes but is not limited to tech startups, software companies, hardware manufacturers, AI platforms, and companies pioneering new technologies to transform everyday life and business.

Travel / Hospitality – Brands that provide services and experiences related to travel, lodging, and tourism. This includes but is not limited to airlines, hotel chains, resorts, travel agencies, and platforms that enable exploration, comfort, and cultural discovery around the world.Other – Brands that do not fit within the given categories. Entrants must provide a brief description of the type of industry the brand is categorized in.

Entries in this medium are for the use of artificial intelligence and new technology in content creation.

Categories

• AI-Driven Creativity – Projects where artificial intelligence solely shapes the creative output–from concept generation and scripting to visual or audio production, honoring AI as a creative engine. This can include but is not limited to AI-generated ads, AI-edited films, AI-composed music, AI-assisted campaign design.
• AI Co-Collaboration – Highlighting AI as a creative partner, not a replacement where AI acts as a co-creator or collaborator, enhancing human creativity during the process of ideation, production, or curation. This can include but is not limited to human-directed storytelling using AI writing or editing partners; campaigns where creators use AI to interpret or respond in real time.
• Responsible AI – Work that uses AI or emerging tech ethically or for positive impact — emphasizing transparency, inclusivity, sustainability, or social good. This focus is on building trust, educating audiences, and/or driving meaningful change.
• Technological Innovation – The inventive use of emerging technologies that transform storytelling and audience engagement, including platform-specific innovations. This can include machine learning, real-time data storytelling, generative interactivity, spatial computing, and AI-driven experiences on platforms like BeReal, Roblox, or AR filters.
• Virtual Creators – The use of virtual creators, avatars or AI-generated personalities. This spotlights innovation in identity and performance, where tech becomes talent. This can include but is not limited to branded content starring virtual creators, AI-powered spokespersons, or character-based campaigns.
• Other – Work that is not defined by any of the available categories. Entrants must briefly describe the type of AI / technical innovation to be judged.

Entry Fees: 

First Deadline: April 22nd – June 6th: $675

Second Deadline: June 7th – July 25th: $800

Final Deadline: July 26th – September 5th: $875

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creator partnerships that celebrate a brand, product, or service. Here, the creator’s voice is leveraged to tell a brand story that drives awareness, engagement, or conversion, while maintaining authenticity.

Categories

• Authenticity-Powered Impact – Work that highlights the crucial link between a creator’s community and measurable business results. Includes but is not limited to, direct response campaigns, affiliate sales driven by creator trust, and successful adoption of new products/services as a direct result of the creator collaboration.

• Creator-Led Storytelling – Content where the creator leads the creative direction and development via their distinct tone, storytelling style, or creative approach reimagines the brand, product, or service in a way that feels uniquely theirs.

• Cultural Relevance / Trend Engagement – Branded campaigns that tap into cultural moments, trends, or timely conversations. Includes but is not limited to the following creative foundations: Challenges, BTS, Interviews, DIY, ASMR, Listicles, “With Me,” “I Tried,” Reactions.
• Evergreen Brand Storytelling – Narratives that focus on a brand’s core identity, mission, or values – told through creator voices in ways that remain relevant over time. Includes but is not limited to brand heritage, ethos, origin stories, or value-based content (e.g. sustainability, creativity, empowerment).
• Long-Form Narrative Partnership – Leveraging long-form creator storytelling for detailed reviews, mini-documentaries, educational content, and complex product integration that brings the brand to life via long-form storytelling.
• Long-Term Ambassadorship – Sustained creator-brand partnerships that foster trust, loyalty, and brand alignment over time.
• Platform-First Innovation – Campaigns between a brand and creator (or multiple) built specifically for a platform, utilizing its native tools, trends, or behaviors in innovative ways.
• Product Integration – Creator-driven content that introduces, highlights, or seamlessly incorporates products or services, including new launches.
• Other – Work that is not defined by any of the available categories. Entrants must describe in a few words the type of branded partnership to be judged.

Entry Fees:

First Deadline: April 22nd – June 6th: $675

Second Deadline: June 7th – July 25th: $800

Final Deadline: July 26th – September 5th: $875

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for branded content that fosters meaningful connections, builds audience loyalty, and encourages active participation.

Categories

• Advocacy / Purpose Content – Branded campaigns and partnerships that leverage creators to champion important causes, raise awareness, and inspire positive social impact through authentic, purpose-driven storytelling aligned with the brand’s commitment to making a difference.
• Community-Led Movements – Creator-driven branded content that sparks and guides collective engagement around the brand’s values.

• Fandoms / Co-Creation – Branded content designed to tap into, engage or celebrate niche audiences, communities, or fanbases through shared passion and culture. Additionally, campaigns that utilize user-generated content (UGC), open-source creative challenges, or interactive series where the community’s input directly alters the brand’s narrative or mission.

• Interactive Campaigns – Branded initiatives that actively engage audiences through livestreams, “watch with,” live Q&As, polls, co-creation, and other participatory content formats.
• Sustained Engagement – Creator collaborations that leverage live streams, interactive features (polls, quizzes), highly moderated comment sections, and consistent follow-up content to build enduring loyalty around a brand’s message vs. a one-off campaign.

• Other – Work that is not defined by any of the available categories. Entrants must describe in a few words another way that a brand interacts and engages with the desired audience through the creator.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for the technical and artistic execution of creator-led branded content. Note: The copywriting category can be found within the Written Content medium.

Categories

• Art Direction – Visual executions that showcase a strong creative vision through design, style, and emotional impact

• Casting – Work where the casting of a performer was integral in the creative content.

• Cinematography – Excellence in camera work, lighting, and framing that enhances mood, storytelling, and overall production quality. Note: 1 Video Required
• Creator Voice and Visual Signature – Work that showcases the editing rhythms, highly specific visual aesthetics (e.g., retro-filmic look, fast-paced kinetic editing, illustrative graphics), and masterful comedic/narrative timing that is distinct to the creator themselves.
• Direction – Entries in this category are for the completed vision of the director and the work’s ability to exhibit creativity and innovation. Note: 1 Video Required

• Editing – Creative pacing, transitions, and stylistic cohesion in content editing. Note: 1 Video Required
• Illustration – Technique, originality, and aesthetic in hand-drawn or digital illustration.
• Music – Creative use of music, musical or audio craft, music supervision, or sonic branding. 
• Motion Graphics – Use of motion graphics to communicate a message or visual style. Note: 1 Video Required
• Photography – Technical and artistic photographic skill, including but not limited to lighting, composition, camera work.

• Sound Design – Impactful use of sound, voiceover, ambient sound, or ASMR techniques. Note: 1 Video Required

• Visual Effects (VFX) – Use of special effects, AI visuals, AR overlays, or motion graphics. Note: 1 Video Required

• Other – Work that is not defined by any of the available categories. Entrants must describe in a few words the type of craft to be judged.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. Note: Judging for this medium is weighted on 50% Creative Idea, and 50% Impact/Results.

Entries submitted must reflect one of the following:

Organic Impact – Content that achieved trend or viral status without paid amplification.

Paid Impact – Content supported by media spend that delivered measurable results. 

Mixed – Content that combines both organic and paid posts.

Categories

There are no categories in this medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475 (Single) / $725 (Campaign)

Second Deadline: June 7th – July 25th: $600 (Single) / $900 (Campaign)

Final Deadline: July 26th – September 5th: $675 (Single) / $1,025 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium celebrate the strategic planning and breakthrough thinking behind creative campaigns. Work focuses on the development and execution of innovative strategies that effectively unlock insights and connect brands with their audiences. Entries will need to demonstrate a strong understanding of the brand, consumer behavior, and cultural insights, and how these factors contributed to a successful creative strategy.

Note: Judging for this medium is weighted on 75% Strategy, 25% Impact/Results.

Categories

• Creator Ecosystem & Channel Strategy – Campaigns that display a comprehensive strategic plan for sequencing content across different formats (e.g., short-form for awareness,  long-form video for education/consideration, a Live Stream for Q&A/conversion), demonstrating how each piece contributed to the overall strategic success.
• Creative Experimentation – Designed to highlight campaigns that integrated experimentation as a part of the strategy, including but not limited to testing frameworks (A/B testing, video experiments, thumbnails, CTAs), showing how data insights led to creative enhancements that ultimately drove successful results.

• Other – Work that is not defined by any of the available categories. Entrants must describe in a few words the type of creative strategy to be judged.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475 (Single) / $725 (Campaign)

Second Deadline: June 7th – July 25th: $600 (Single) / $900 (Campaign)

Final Deadline: July 26th – September 5th: $675 (Single) / $1,025 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for brands that partner with creators to design immersive experiences or activations that bring their message to life through real-world or digital engagement.

Categories

• Digital / Social – Campaigns that leverage digital platforms, apps, or social media to create meaningful audience interactions. This can include but is not limited to interactive social campaigns, mobile activations, livestreams, or app-based experiences that engage users and amplify a brand’s message.
• Gamified – For interactive games or challenges created in partnership with creators to connect audiences with a brand or product. This can include but is not limited to branded online games, AR/VR challenges, scavenger hunts, or contest-based activations.
• Guerilla – For unconventional, surprising, or attention-grabbing campaigns that spark buzz and audience engagement. This can include but is not limited to street activations, surprise stunts, unconventional public installations, or creative experiential marketing interventions.
• Immersive / Multi-Sensory – For campaigns that fully immerse audiences in a brand’s world through multi-sensory or interactive technologies. This can include but is not limited to AR/VR/XR experiences, 360-degree digital activations, Metaverse environments, or multi-sensory installations.
• Live / Event – For in-person or hybrid experiences that bring a brand to life through immersive or themed activations. This can include but is not limited to product launches, branded pop-up events, live performances, or experiential showcases designed in collaboration with creators.
• Special Build / Pop-Up – For short-term physical or digital installations designed to leave a memorable impression. This can include but is not limited to pop-up exhibits, brand activations in public spaces, limited-time experiential displays, or immersive art installations.
• Other – Work that is not defined by any of the available categories. Entrants must briefly describe the type of experience/activation to be judged.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creator-led campaigns executed across three or more *mediums to deliver a unified idea.

*AI / Innovation, Branded Partnerships, Community Engagement, Experience/Activation, Podcasting, Social, Video, Video Series, Visual Content, Written Content, Public Relations.

Categories

There are no categories in this medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creator-led branded or brand-affiliated audio content, including both audio formats and video-first formats.

Categories

• Advocacy / Purpose – Branded or co-produced podcasts that reflect a brand’s commitment to purpose-driven messaging or values-based storytelling. 

• Branded Storytelling – Brand-led or co-developed series that use narrative storytelling to convey brand identity or connect emotionally with audiences.
• Educational – Podcasts developed or supported by brands to educate audiences in alignment with their industry or mission.
• Entrepreneurship – Podcasts produced or backed by companies targeting professionals, entrepreneurs, or creators, offering insight and support. This includes but is not limited to brand thought leadership, platform education, or storytelling around creator success.

• Humor / Commentary – Brand-supported or co-produced shows where creator humor is central to engagement and storytelling. This includes but is not limited to branded segments, sponsored commentary, or humor-driven campaigns that maintain the creator’s tone.
• Lifestyle / Wellness – Brand-aligned content that integrates seamlessly into lifestyle conversations or wellness-centered storytelling. 

• Talk / Interview – Branded or sponsored talk formats that position the brand as a convener of voices or thought leadership in a specific space. This can include but is not limited to interview series, partner showcases, or collaborative talk shows.

• Video-First Storytelling – Work where the visual context provided by video dramatically enhances the brand’s integration and effectiveness. This could include a host performing an in-depth product review/demonstration on camera, creative set design incorporating branded elements, or using motion graphics to present sponsored data/talking points. Note: Required Media: 1 Video
• Other – Work that is not defined by any of the available categories. Entrants must briefly describe the type of podcasting to be judged.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage.

Categories

• Brand Development – Content designed by a creator on behalf of a brand to shape or strengthen the brand’s identity.
• Cause Related – Sponsored content created by a brand-aligned influencer that raises awareness or support for a specific social, environmental, or cultural cause, integrating brand values with the cause’s message.
• Corporate Image – Creator-made content that promotes or reinforces a brand’s corporate values, mission, and public perception.
• Event / Activation / Stunt – Content capturing a brand-sponsored event, activation, or stunt, produced by a creator to extend the experience online.
• Launch / Relaunch / Rebrand – Creator content made to introduce or revitalize a product, service, or brand identity, crafted to generate interest, excitement, or education around the new offering.
• Real Time Response – Branded content created and published quickly in response to a trending moment, news story, or cultural event.
• Specific Target Audience – Creator content sponsored by a brand that strategically speaks to a specific group.
• Viral Breakthrough – Creator content that sparked trends or widespread cultural engagement.
• Other – Work that is not defined by any of the available categories. Entrants must briefly describe the type of public relations initiative to be judged.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475 (Single) / $725 (Campaign)

Second Deadline: June 7th – July 25th: $600 (Single) / $900 (Campaign)

Final Deadline: July 26th – September 5th: $675 (Single) / $1,025 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Execution Image (1)
• Case Board (1)
• Supporting PDF (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for long or short-form video content created for digital platforms and judged as individual pieces or non-episodic groupings. Entries may include a single video or multiple videos connected by a creator, brand, or theme, as long as the content does not follow a recurring episode structure or ongoing narrative. Note: Videos that are intentionally designed as episodes, installments, or part of a defined series must be submitted under the Video Series medium.

Categories

• ASMR / Sound Play – Standalone branded video content designed to create immersive, sensory experiences through sound, rhythm, or audio-visual techniques that evoke relaxation, focus, or emotional connection.

• Behind the Scenes – One-off or non-episodic videos offering access to creative or brand processes.

• Challenges / Pranks – Single-concept or trend-driven branded videos that tap into internet trends, social challenges, or playful stunts with the use of a creator.

• Comedy/Skits – Self-contained branded comedic videos that use a creator or multiple creators’ scripted (or improvised) humor, sketches, or character-driven scenarios.
• Cultural Commentary – Standalone branded videos that offer a creator’s perspective or analysis on current social, cultural, or lifestyle topics, without a recurring episodic format.
• DIY/How To – Individual instructional branded content that teaches or demonstrates a concept, product, or skill.

• Game Play / Let’s Play – Self-contained branded gaming content featuring playthroughs, live or recorded gameplay, and creator commentary.

• Green Screen / Filters – Standalone branded content that creatively use platform-native tools such as green screens, filters, AR effects, or visual overlays to enhance the storytelling or presentation.

• Day in the Life – Single-moment or snapshot-style branded content that integrates products or services into a creator’s daily routine or personal storytelling.
• Interview – A self-contained creator-led branded video featuring a one-time conversation with a guest, expert, or personality. This category is intended for individual interviews that are not part of a recurring or hosted series.
• Listicles – Branded video content presented in a list format, where the creator highlights multiple tips, products, features, or ideas in a concise, easily digestible structure.
• I Tried – Branded content where creators try a specific product or service as part of a campaign.
• Reactions / Responses – Branded content where creators engage with trends, media, or user-generated content in real time.

• Unboxing – Standalone creator-led videos showcasing the unpacking and first impressions of a brand’s product(s).
• With Me – Branded companion-style content that invites viewers to participate alongside the creator in an activity or experience, positioning the brand as part of a shared, everyday moment.
• Other – Work that is not defined by any of the available categories. Entrants must briefly describe the type of video content to be judged. Note: Videos that are intentionally designed as episodes, installments, or part of a defined series must be submitted under the Video Series medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475 (Single) / $725 (Campaign)

Second Deadline: June 7th – July 25th: $600 (Single) / $900 (Campaign)

Final Deadline: July 26th – September 5th: $675 (Single) / $1,025 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Execution Image (1)
• Case Board (1)
• Supporting PDF (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for a set of related branded videos released as part of a cohesive, ongoing narrative or theme that sustains engagement. This includes episodic content where each installment connects to the others, creating a continuous story, concept, or format over time. Note: A single video or related videos that are not within a specific series should be entered into the Video medium.

Categories

• Cultural Commentary – A series of branded video content that thoughtfully engages with current social, cultural, or lifestyle topics.
• Docuseries – Nonfiction storytelling across multiple episodes.
• Educational – A recurring series of creator-led content focused on teaching or explaining concepts across a specific subject or skill area.

• Hosted – A recurring series where the creator appears in a consistent host or guide role.
• Humor / Personality – Episodic creator content driven by comedic tone, character-based storytelling, or strong personality presence.
• Gameshow – A recurring video series styled after game shows or competitive formats.
• Interactive – A creator-led episodic format that actively involves the audience through choices, polls, challenges, or real-time engagement.
• On the Street Interviews – A series of creator-led, on-the-ground interviews with members of the public.

• Scripted Narrative – A series of fictional, story-driven series with recurring characters, story arcs, or creative world-building.
• Themed – Recurring content centered on a personal, cultural, or interest-based theme (e.g., beauty, wellness, food, fashion, parenting).
• Unboxing – Branded video content series showcasing the unpacking and first impressions of products.

• Other – Work that is not defined by any of the available categories. Entrants must describe in a few words the type of video series to be judged.

Entry Fees: 

First Deadline: April 22nd – June 6th: $300

Second Deadline: June 7th – July 25th: $350

Final Deadline: July 26th – September 5th: $400

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium focus on non-video formats, still or hybrid visual content created by or in collaboration with creators to drive brand identity, engagement, or performance. Note: For judging visual craft (e.g., cinematography, art direction), please enter in the Creative Execution Medium.

Categories

• Commerce-Enabled – Shoppable visuals or content designed to drive purchase or conversion. This includes but is not limited to product tags, creator collaborations, or e-comm visuals.

• Cultural Commentary / Humor – Visually-driven brand content that reacts to culture or trends with wit or relevance. This includes but is not limited to meme-based campaigns, reactive posts, or visual satire.

• Data Visualization – Graphics or content designed to simplify complex info or showcase stats.

• Includes but is not limited to branded infographics, social data posts, or performance visualizations.

• Educational / Informational – Branded visuals that explain, teach, or walk audiences through a concept. This includes but is not limited to explainers, creator-led guides, or visual FAQs.
• Narrative / Brand Storytelling – Visuals used to tell the story of a brand, creator partnership, or campaign. This includes but is not limited to image series, creator spotlights, or branded storytelling visuals.

• Product-Focused – Visuals that showcase a product or service as the hero of the content. This includes but is not limited to product launches, stylized shots, or lifestyle-driven product photography.

• Static Image Design – Still visuals used in campaigns or posts, including photography, illustration, or digital compositions that convey a message, idea, or aesthetic. This includes but is not limited to standalone visuals or part of a larger branded narrative.

• Other – Work that is not defined by any of the available categories. Entrants must briefly describe the type of visual content to be judged.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creator-led written storytelling and branded editorial content across platforms.

Categories

• Advocacy / Empowerment – Brand-created or co-produced written content that champions social causes or purpose-driven initiatives. This includes but is not limited to campaign messaging, creator-led impact pieces, or branded editorial aligned with social good.

• Brand Copy / Messaging – Short-form or campaign-focused writing that reflects brand identity and tone. This includes but is not limited to taglines, social copy, creator-authored branded posts, or in-feed campaign messaging.

• Educational / Instructional – Written content that informs or teaches, helping brands or creators deliver value to audiences. This includes but is not limited to how-tos, guides, or explainer-style branded content.

• Humor / Personality – Voice-forward branded writing that entertains, using wit, relatability, or distinct tone. This includes but is not limited to social posts, captions, or branded content written in a creator’s unique voice.

• Narrative / Personal Essays – First-person storytelling or brand-aligned narratives that foster emotional or creative connection. This includes but is not limited to branded essays, creator collaborations, or storytelling campaigns.

• Product Reviews / Branded Editorials – Creator-authored or branded write-ups that feature products, services, or partnerships. This includes but is not limited to paid reviews, organic brand mentions, or long-form editorial collaborations.

• Scriptwriting – Scripts developed for brand-supported creator content across audio or video formats. This includes but is not limited to sponsored podcast episodes, video series scripts, or branded storylines.

• Thought Leadership / Commentary – Insight-driven branded writing or co-authored opinion pieces on industry, culture, or trends. This includes but is not limited to articles, op-eds, or co-branded commentary with a creator perspective.
• Other – Work that is not defined by any of the available categories. Entrants must briefly describe the type of written content to be judged.

Entry Fees: 

First Deadline: April 22nd – June 6th: $875

Second Deadline: June 7th – July 25th: $1,000

Final Deadline: July 26th – September 5th: $1,075

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

AI / Emerging Tech – Creators producing content related to artificial intelligence, machine learning, robotics, and other emerging technologies that shape the future of innovation and digital trends.

Art / Maker / DIY – Creators specializing in artistic projects, crafting techniques, design tips, handmade builds, and creative hands-on work, covering everything from, but not limited to, painting and sculpture to upcycling and custom creations. Note: Decor and other home/real estate work should go into the Home / Real Estate Industry.

Beauty – Creators who produce content encompassing, but not limited to, skincare routines, makeup/nail artistry or tutorials, product demonstrations, and broader beauty industry insights.

Business / Entrepreneurship – Creators sharing content including but not limited to startup journeys, career advice, professional development tips, and insights on entrepreneurship and business growth.

Comedy – Creators producing humor-driven content such as but not limited to sketches, parodies, improv performances, and character-based comedy.

Community Building – Creators who foster and cultivate online communities, encouraging interaction, engagement, and connection among followers or fans through shared values, experiences, and goals.

Culinary – Creators dedicated to the craft of cooking and food preparation, showcasing recipes, cooking techniques, chef insights, culinary arts, or culinary tourism. This category includes but is not limited to, hands-on culinary skills, kitchen artistry, and exploring food destinations from a cooking and cultural perspective. Note: Food/Beverage/Dining is a separate industry.

Dance – Creators focused on choreography, dance trends, performance videos, and the art of movement across various styles.

Educational – Creators producing content including but not limited to explainer videos, how-to guides, tutorials, study tips, and educational series across a wide range of subjects, skills, and learning levels. This category also includes creators focused on educating other creators, with content such as growth strategies, platform tutorials, monetization advice, and reviews of content creation tools.

Entertainment / Pop Culture Commentary – Creators providing reviews, reactions, cultural analysis, and discussions on film, TV, music, and broader pop culture topics.

Finance / Money Management – Creators offering advice and education on all things finance, such as, but not limited to budgeting, investing, financial literacy, and personal money management.

Food / Beverage / Dining – Creators who focus on the experience and culture of eating and drinking, including but not limited to restaurant reviews, food tastings, and beverage explorations. This category can highlight the enjoyment and discovery of prepared foods and drinks, without emphasizing cooking or food preparation. Note: Culinary is a separate industry.

Gaming – Creators producing gameplay, livestreams, esports coverage, game reviews, and commentary within the gaming community.

Health (Fitness / Wellness) – Creators focused on sharing content including but not limited to workout routines, nutrition guidance, mindfulness practices, and overall wellness journeys – whether physical, mental, or both.

Home / Real Estate – Creators sharing content including but not limited to home renovation projects, decor inspiration, crafting tutorials, DIY builds, property tours, real estate tips, and tiny home content focused on all aspects of living spaces and housing.

Lifestyle – Creators offering glimpses including but not limited to daily routines, life aesthetics, productivity hacks, travel stories, and personal lifestyle curation.

Media / Literary – Creators involved in but not limited to book reviews, storytelling, writing advice, journalism, and other literary or media-related content.

Music – Creators in the music space, including but not limited to those that produce original music, covers, behind-the-scenes production content, and provide music industry insights.

Parenting / Family – Creators documenting content including but not limited to family life, sharing parenting advice, kid-friendly content, and family-centered storytelling.

Pet / Animal – Creators focused on but not limited to pet care, training, animal routines, lifestyle content, and showcasing various animals.

Shopping / Haul – Creators showcasing content including but not limited to product try-ons, unboxings, reviews, promotional content, and affiliate marketing, where they share and monetize product recommendations through tracked links or discount codes.

Social Impact / Advocacy – Creators dedicated to activism, nonprofit storytelling, social justice issues, equity work, and community engagement.

Sports / Athlete POV – Creators producing content including but not limited to game analysis, athlete perspectives, sports commentary, behind-the-scenes training, fan engagement, coverage of sports culture, and personal fitness or performance journeys.

Technology – Creators producing content including but not limited to tech product reviews, software tutorials, platform deep dives, gadget unboxings, comparisons, and explorations of emerging technologies and digital trends.

Travel – Creators sharing content including but not limited to destination guides, travel hacks, cultural explorations, itinerary planning, local experiences, and personal travel storytelling.

Multi-Niche / Hybrid – Creators whose content spans multiple distinct categories or who blend formats/styles across personal brand, lifestyle, education, entertainment, and beyond. This includes creators whose identities are rooted in versatility, variety, or content that doesn’t fit cleanly into a single niche. Entrants must provide a brief description of all types of industries or spaces the creator is categorized in.

Other – Creators that do not fit within the given categories. Entrants must provide a brief description of the type of industry or space the creator is categorized in.

Entries in this medium utilize visual crafts that convey brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

Categories

There are no categories in this medium.

Entry Fees: $50 (Single) / $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

Categories

There are no categories in this medium.

Entry Fees: $50 (Single) / $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium connect a brand and its target audience through an in-person or virtual experience, event, or activation.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include all moving image advertising. This includes, but is not limited to, commercial television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.

Categories

There are no categories in this medium.

Entry Fees: $50 (Single) / $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Execution Image (1)
• Case Board (1)
• Supporting PDF (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of a minimum of three advertisements utilizing at least three of the following media types: Branded Entertainment/Content, Design, Digital/Mobile, Direct, Experience/Activation, Fan Engagement, Film, Gameday Fan Experience, Innovation, Out of Home, Partnerships & Sponsorships, Public Relations, and Social Media.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of any large-format printed or digital advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, billboards, posters, murals, building wraps, or transit advertising.

Categories

There are no categories in this medium.

Entry Fees: $50 (Single) / $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.