Entries in this medium include all types of video promotion. This includes, but is not limited to: spots and trailers. Please note a piece can only be submitted in one (1) of the below genres.

Spot – Entries in this category include targeted advertisements that are typically 15, 30 or 60 seconds in length and are played on television or digital media.

Genres:

• • Action & Adventure

• • Animation

• • Children & Family

• • Comedy

• • Documentary

• • Drama

• • Fantasy & Sci-Fi

• • Horror & Thriller 

• • Independent (Under $10 Million)

• • International

• • Musical 

• • Mixed Genre
  • Other

Trailer – Entries in this category are for promos that advertise to the audience about an upcoming release. They may be presented on multiple platforms and are typically longer than spots and teasers. They generally focus on an aspect of the release like characters, plotline, etc.

Genres:

• • Action & Adventure

• • Animation

• • Children & Family

• • Comedy

• • Documentary

• • Drama

• • Fantasy & Sci-Fi

• • Horror & Thriller 

• • Independent (Under $10 Million)

• • International

• • Musical 

• • Mixed Genre

• • Other

Entry Fees

Deadline 1: April 15th – June 12th: $400

Deadline 2: June 13th – July 10th: $500

Deadline 3: July 11th – Aug 7th: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• URL(up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include multiple audio/visual executions. This includes, but is not limited to: spots, teasers, or trailers.

Categories

There are no categories in this medium.

Entry Fees

Deadline 1: April 15th – June 12th:  $800

Deadline 2: June 13th – July 10th: $1000

Deadline 3: July 11th – Aug 7th: $1300

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (up to 10)

Optional Media

• Case study Video (1)
• Case Image / Board (1)
• Execution Image (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include craft, technique, and skills used in a variety of executions.

See previous award winners in this medium here

Categories:

Audio Visual Craft – Entries in this category include technique and craft/skills used in the execution of audio/visual content.

• • Copywriting – Entries in this subcategory are for the writing of copy.

• • Direction – Entries in this subcategory are for the direction and creative process of storytelling. 

• • Editing – Entries in this subcategory are for use of the art, technique, and practice of assembling shots into a coherent sequence.

• • Motion Graphics: Entries in this subcategory are for the utilization of motion graphics within an audio visual piece.

• • Music – Entries in this subcategory may include an original composition, a licensed recording, or an adapted/altered version of an existing recording.

• • Sound Design – Entries in this subcategory are for the process of, acquiring, manipulating, or generating audio elements included in video or motion graphics. It may include music as part of the sound design.

• • Voice Over – Entries in this subcategory are for the use of voiceover narration.
  • Other – Entries in this subcategory are for work that is not defined by any of the available subcategories.

Digital, Mobile & Social Media Craft – Entries in this category include technique and craft/skills used in the execution of digital/social content.

• • Copywriting: Entries in this subcategory are for the writing of promotional text included in a digital, mobile, or social media execution. 

• • Direction: Entries in this subcategory are for the direction of a piece in a digital, mobile, or social media execution.

• • Editing: Entries in this subcategory are for the use of the art, technique, and practice of assembling shots into a coherent sequence in a digital, mobile, or social media execution.

• • Graphic Design: Entries in this subcategory are for the art or skill of combining text and pictures in advertisements or marketing materials with digital or social executions.

• • Motion Graphics: Entries in this subcategory are graphics that use video and/or animation technology to create the illusion of motion or a transforming appearance.

• • Music: Entries in this subcategory may include an original composition, a licensed recording, or an adapted/altered version of an existing recording.

• • Sound Design: Entries in this subcategory are for the skill of acquiring, manipulating, and generating audio elements.
  • Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 15th – June 12th: $400 (single) | $800 (Campaign)

Deadline 2: June 13th – July 10th: $500 (single) | $1000 (Campaign)

Deadline 3: July 11th – Aug 7th: $650 (single) | $1300 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image / Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for visuals that convey brand and product messages to the consumer to inspire, compel, and create brand recognition.

See previous award winners in this medium here

Categories:

• Design Package: Entries in this category are for the use of graphic elements and design packages.

• Key Art: Entries in this category include technique and skills used in the execution of key art design and creative direction.

• • Copywriting: Entries in this subcategory are for the writing of promotional text included in key art design.

• • Graphic Design: Entries in this subcategory are for the use of computer-generated and three-dimensional imagery in key art design.

• • Typography: Entries in this subcategory are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in key art design.

• • Illustration: Entries in this subcategory are for visual elements presented as a drawing, painting, computer graphic, or other work of art in key art design.
  • Photography: Entries in this subcategory are for the lighting, color, camera choices, and editing of photographs included in key art design.
• Other: Entries in this category are for work that is not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 15th – June 12th: $400 (single) | $800 (Campaign)

Deadline 2: June 13th – July 10th: $500 (single) | $1000 (Campaign)

Deadline 3: July 11th – Aug 7th: $650 (single) | $1300 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image / Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include digital media that is connected through digital platforms, mobile devices, and social platforms.

See previous award winners in this medium here

Categories

Digital & Mobile: Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

• Apps: Entries in this subcategory are for native or web applications developed for mobile devices, smartphones, and/or tablets to promote a home entertainment title.

• Banners, Disruptors, & Takeovers: Entries in this subcategory include various over-the-page units such as floating ads, page takeovers, and tear-backs as well as more traditional banner ads.

• New Reality: Entries in this subcategory include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds. This includes but is not limited to augmented reality, virtual reality, and mixed reality.

• Original Games: Entries in this subcategory include interactive games that live online, in an app, or on social media. They are typically not for sale, instead, are developed to promote a particular home entertainment title.

• Website: Entries in this subcategory are for the collection of related web pages to advertise a specific home entertainment title and additional links or web pages provided through its parent site that adds value to a home entertainment title or brand.

• Other: Entries in this subcategory are for work that is not defined by any of the available subcategories.

Social Media: Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

• Long-Form Social Media Video: Entries in this subcategory are for single long-form social videos (over 30 seconds) that were designed specifically to run on social media platforms.

• Organic Social Media Post: Entries in this subcategory are for a single or series of organic social media posts.

• Paid Social Media Post: Entries in this subcategory are for single or series of paid social media posts.

• Short-Form Social Media Video: Entries in this subcategory are for single short-form (under 30 seconds) videos that were made specifically to run on social media platforms.

• Use of Influencer & Talent: Entries in this subcategory are for social content that includes the use of an influencer or talent.

• Viral Post: Entries in this subcategory are for a single social media post or campaign that became viral. 
• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 15th – June 12th: $400 (single) | $800 (Campaign)

Deadline 2: June 13th – July 10th: $500 (single) | $1000 (Campaign)

Deadline 3: July 11th – Aug 7th: $650 (single) | $1300 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video ( up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium connect a home entertainment title or brand and its target audience through an experience. This can include both in-person and virtual events/experiences.

See previous award winners in this medium here

Categories

• Events: Entries in this category include a themed activity, activation, occasion, display, or exhibit specifically designed to deliver a message or create interest in streaming brands and IP.
• Immersive Realities: Entries in this category use technology to transport a user or audience into the world of a streaming program through a multi-sensory experience. This includes, but is not limited to, AR, VR, XR, MR, and the Metaverse.
• Special Build: Entries in this category are for custom, temporary installations or physical structures designed to promote a streaming brand and IP. This includes large-scale out-of-home builds, pop-ups, and site-specific stunts intended to be experienced by a live audience for a limited time.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 15th – June 12th: $400 (single) | $800 (Campaign)

Deadline 2: June 13th – July 10th: $500 (single) | $1000 (Campaign)

Deadline 3: July 11th – Aug 7th: $650 (single) | $1300 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions that communicate and engage with a fan, entire fan base, or community to create a deeper connection.

See previous award winners in this medium here

Categories

• Audio Visual: Entries in this category are for audio/visual pieces that engage fans.

• Design: Entries in this category are for the visual craft that conveys brand and product messages to fans to inspire, compel, and create brand recognition.

• Digital, Mobile: Entries in this category are for any digital media that is used to provide an experience and/or give fans the ability to interact through technology.

• Experiential & Activations: Entries in this category connect a brand and its target fan base through an experience.

• Partnerships: Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations to generate fan engagement.

• Social Good: Entries in this category focus on creating awareness among a fan base for a cause.

• Social Media: Entries in this category are for any digital media that is used to provide shareable and interactive content for fans through social media. 

• User-Generated Content: Entries in this category are for marketing and advertising promotions that enlist fans to create content or interact with an entertainment property in a new way.

• Use of Influencer & Talent: Entries in this category use influencers or talent to engage with fans, fan bases, and/or communities 
• Other: Entries in this category are for work that is not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 15th – June 12th: $400 (single) | $800 (Campaign)

Deadline 2: June 13th – July 10th: $500 (single) | $1000 (Campaign)

Deadline 3: July 11th – Aug 7th: $650 (single) | $1300 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner. 

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 15th – June 12th: $400

Deadline 2: June 13th – July 10th: $500

Deadline 3: July 11th – Aug 7th: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (10)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium display a full 360 campaign utilizing at least three medium types.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 15th – June 12th: $800

Deadline 2: June 13th – July 10th: $1000

Deadline 3: July 11th – Aug 7th: $1300

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include key art, print, and out of home executions.

Key Art: Entries in this category include key art design and executions.

• Key Art: Entries in this subcategory are for digital executions of key art for websites or mobile devices.

• Motion Poster: Entries in this subcategory are for digital posters that utilize animation or movement.

• Poster & One-Sheet: Entries in this subcategory are for printed posters or one-sheets.

• Print: Entries in this subcategory include work appearing in newspapers, magazines, and similar press.

• Other: Entries in this subcategory are for work that is not defined by any of the available categories.

Out of Home: Entries in this category consist of any large-format advertising that reaches the consumer while they are outside of the home.

• Billboard: Entries in this subcategory are large outdoor executions, usually along roadways, on rooftops, or on the sides of tall buildings. They may include printed billboards and 3D or mechanical billboards. 

• Building Wrap: Entries in this subcategory are for printed graphics on a building façade that would not normally be considered a billboard.

• Bus Shelter: Entries in this subcategory are for one-sheets that are specifically designed for bus shelters.

• Digital Outdoor: Entries in this subcategory include all single outdoor digital executions. This includes motion posters & digital bus shelters.

• Mural: Entries in this subcategory are for murals that promote titles previously released in theaters; titles previously broadcast on network or cable channels; and direct-to-video titles.

• Takeover: Entries in this subcategory are for multiple out-of-home executions that take over a single location and function as a single piece. This includes digital takeovers.

• Transit: Entries in this subcategory are for static advertising placed on anything that moves, such as buses, subways, trains, trucks, and taxis. An in-environment photo is required for this category.

• Wild Post: Entries in this subcategory are for the wild posting advertising on the street level. 
• Other: Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 15th – June 12th: $400 (single) | $800 (Campaign)

Deadline 2: June 13th – July 10th: $500 (single) | $1000 (Campaign)

Deadline 3: July 11th – Aug 7th: $650 (single) | $1300 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Execution Video (10)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include featurettes, documentaries, behind-the-scenes promos, audio executions, and other original programming created to promote a home entertainment release.

See previous award winners in this medium here

Categories

• Behind the Scenes: Entries in this category are short-form pieces covering one or more aspects of the creation process and/or additional footage.

• Featurette: Entries in this category are long-form (5 minutes or more) pieces covering one or more aspects of the creation process and/or additional footage.

• Live Stream & Podcast: Entries in this category are for live streams or podcasts that highlight a home entertainment title or brand.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 15th – June 12th: $400 (single) | $800 (Campaign)

Deadline 2: June 13th – July 10th: $500 (single) | $1000 (Campaign)

Deadline 3: July 11th – Aug 7th: $650 (single) | $1300 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)
• Execution Video (1)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions resulting from the joint efforts between a home entertainment title, brand, or studio.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 15th – June 12th: $800

Deadline 2: June 13th – July 10th: $1000

Deadline 3: July 11th – Aug 7th: $1300

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include marketing efforts and brand communications that impact a home entertainment title or franchise’s perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

Categories

• Brand Image: Entries in this category are for public relations campaigns/efforts designed to create a specific identity for a home entertainment title or franchise and its positioning in the marketplace and what it means to its target audience.

• Direct: Entries in this category are home entertainment promotions that have a direct call to action for awareness. 

• For-Your-Consideration: Entries in this category are for marketing and advertising efforts specifically created to promote a title for awards consideration.

• Product Localization Relaunch: Entries in this category are for marketing an existing property and/or brand to a new market.

• Sizzle Reel: Entries in this category are for title or brand sizzle reels.

• Social Good: Entries in this category focus on creating awareness for a cause.

• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 15th – June 12th: $400 (single) | $800 (Campaign)

Deadline 2: June 13th – July 10th: $500 (single) | $1000 (Campaign)

Deadline 3: July 11th – Aug 7th: $650 (single) | $1300 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include: displays, merchandise, packaging, and premium products that promote a home entertainment asset.

Categories

• Display: Entries in this category (also referred to as Point-of-Purchase or Standee) are displays that promote a home entertainment title, most commonly in retail outlets.
  • Banners: Entries in this subcategory are for a long banner bearing a slogan or design, displayed in a public place.
  • Point-of-Purchase: Entries in this subcategory are for flat or three-dimensional physical displays in retail locations.
  • Other: Entries in this subcategory are for work that is not defined by any of the available categories.
• Merchandise & Premium: Entries in this category are for licensed or in-house produced physical products that promote a home entertainment title or brand.
  • Apparel, Footwear, & Household Goods: Entries in this subcategory are for products that can be worn by individuals or used in a household for functional or aesthetic purposes.
  • Beauty, Fitness, & Health: Entries in this subcategory are for products designed to enhance one’s appearance, skincare, or personal grooming. This includes items designed to support physical activity, exercise routines, overall wellness, and promote general well-being.
  • Collectibles: Entries in this subcategory are for products often produced in limited quantities, making them desirable to collectors who seek to acquire, display, and preserve them for personal enjoyment or investment purposes. 
  • Food & Beverage: Entries in this subcategory are for products related to the consumption of food and drink.
  • Technology: Entries in this subcategory are for products related to the field of technology that are designed to enhance, support, or complement the use of technology devices, gadgets, or services.
  • Other: Entries in this subcategory are for work not defined by any of the available subcategories.
• Packaging: Entries in this category are for the graphical and/or physical design of packaging for titles previously released in theaters; titles previously broadcast on network or cable channels; and direct-to-video titles.
• • Box Set, Collection, & Complete Series Packaging: Entries in this subcategory include multiple standard and non-standard versions of Blu-ray or DVD packaging for features released as a box set, collection, or complete series.

• • Specialty Packaging: Entries in this subcategory include non-standard packaging for a single feature or a single season of a series on Blu-ray or DVD with original or adapted key art.

• • Standard Packaging: Entries in this subcategory include standard packaging for a single feature or a single season of a series on Blu-ray or DVD with original or adapted key art.

• • Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 15th – June 12th: $400 (single) | $800 (Campaign)

Deadline 2: June 13th – July 10th: $500 (single) | $1000 (Campaign)

Deadline 3: July 11th – Aug 7th: $650 (single) | $1300 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.