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Bill Carter

BURLINGTON, USA // Bill is a founding partner of Fuse, a full-service agency that connects brands to Gen Z and Millennials. Fuse was the first marketing agency to specialize in action sports including skateboarding, snowboarding, and surfing – and led early adopter brands like Pepsi’s Mountain Dew to the action sports strategy that it still implements today.

Over the last two decades, Bill has guided Fuse’s evolution from action sports to traditional sports that has included working with Minor League Baseball, NASCAR, USA Swimming, UFC, and other leagues, organizations, and teams. The core of Bill’s work remains serving brands like Gatorade, Amazon, PUMA, Dick’s Sporting Goods, and others in their goal of communicating with teens and young adults.

Bill is a recipient of Sports Business Journal's Forty Under 40 Award as one of the “most influential executives in sports." Over the last 20 years, Fuse has garnered over 50 industry awards including Event Marketer’s Grand Ex Award, a Bulldog Award for public relations, and Promo’s Pro Award.

Bill has been a speaker at numerous marketing conferences ranging from the Cannes Advertising Festival to the Event Marketing Summit and has been an adjunct faculty member at New York University, St. John’s University, and Champlain College.

Bill is a Graduate of Gettysburg College and Michigan State University.