Image of Lisa Smith

Lisa Smith
Executive Creative Director

NEW YORK, USA // Lisa is an Executive Creative Director, with two decades of experience from small boutiques to larger creative agencies; she's also had experience working in-house at one of London’s largest museums of art and design, the V&A, and helped build and lead a creative team to re-imagine the Chobani brand across all things design, packaging, digital, advertising, experiential, partnerships and innovation.

Lisa recently joined JKR in New York to inspire creative excellence, identifying the best opportunities to define new creative standards for their clients.

Lisa’s prior Chobani remit was to build a multidisciplinary creative community from scratch. Creating the conditions for designers, illustrators, art directors and writers to thrive and do their best work. Then she set-about putting creativity at the heart of the business, transforming the brand, growing their product offerings and increasing their customer loyalty that directly translated to top-line growth. The accomplishment was recognized as one of Fast Companies “Most Innovative Branding” of 2019, Fortune cited it as a “Brand that Matters” and selected it for its “Brands Changing the World” list. Ad Age awarded Lisa and her team “In-house Agency of the Year 2019”.

Prior to Chobani Lisa led the design team at Wolff Olins New York for six years, focused on creating striking, groundbreaking and commercially successful work that challenged expectations and broke boundaries. Leading the creative vision for The Met, reinventing identity and user experience for Grubhub and Zocdoc, and disrupting the newspaper industry with the work on USA Today. As well as pushing creativity for many of New York office’s biggest and boldest clients including Hyatt, Mayo Clinic, Microsoft, Getty Images and Expedia.

Awards for the Chobani re-brand included seven One Club Awards, four Art Directors Club Awards, an Editors Choice at the Dieline Awards and more. She also received Brand Impact Award in Culture for The Met, a Cannes Lions Silver for the rebrand of USA Today, a Fast Company Innovation by Design Awards for USA Today, an Art Directors Club Editorial Design Silver Cube for redesign of the newspaper for USA Today, and a Silver Obie Awards for the Grand Central Station Domination Campaign for USA Today. Other awards include D&AD, Design Week Awards, iD Annual Design Review and London International Advertising and Design Awards.

In 2016 she was the foreman judge at D&AD professional awards for Graphic Design and has also judged the D&AD student awards, the Clio Awards and the Effie’s in New York. She has spoken at DesignThinkers, Creative Summit, Glug NYC, The Secret Handshake/AIGA, How Design Live, 4 Designers London Conference as well at design schools in New York, London, Scotland and Wales.

Lisa was interviewed for a podcast, The Design of Business Business of Design. She was honored to be included in the 'People to Watch” GD USA publication, and was interviewed for Eye on Design, AIGA, about 'Where Designers Work'. Interviews, work and writing has also been featured in Fastco Design, Wired, Creative Review, Design Week, Adweek, Computer Arts, New York Times, It’s Nice That, LS:N Global, Design Assembly, Grafik and YCN.