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SINGAPORE // Preethi currently leads the design & architecture team, driving human centred payment products design, development and delivery, collaborating with clients and partners to discover, design and co-create together.

She brings 20 years of experience as a creative problem solver and has championed brand experience innovation for some of the world’s leading brands like UBS, Audi, Mercedes-Benz and GE. Previously, she held key leadership positions across Publicis Emil, Publicis Sapient, Razorfish, TBWA Digital Arts and Ogilvy One, and has worked across cultures in Asia, MENA and Europe.

Her work has been recognised at Cannes, SXSW, One Show, Clios, D&AD, UX Design Awards, Red Dot, Webby, MMA Smarties, and the Effies.