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LONDON, UK // Victoria Buchanan, Executive Creative Director at Tribal Worldwide London, started her career in digital more than two decades ago. An interactive artist turned coder she found her sweet spot in innovative digital ideas. A pioneer in pure digital, she is obsessed with interactive behaviour and passionate about creating work that allows people to experience brands in new ways.

Victoria is an award winning digital queen with clients across the board from Volkswagen, Harvey Nichols, O2, Guinness, Fitness First, Hasbro, Philips, Oxfam, Boots, The Guardian and Unilever. Victoria has helped grow a VW connected user experience over her years and has broken new grounds with sites, apps, services and digital story telling.

Victoria won the IPA Woman of Tomorrow Award in 2016 to become a beacon for aspiring Creatives. Last year she was Co-Chair of Omniwomen, Omnicoms female leaders movement. She is an ambassador for Creative Equals and on the board and is passionate about championing diversity to help develop more female leaders and Creative Directors in our creative world.