NEW YORK, USA // Sai He is a freelance Senior Creative with a knack for earning media attention on client campaigns and personal projects. His branded films, PSAs, and viral social ideas are internationally awarded for their subversive thinking rooted in human behavior. Most recently, Sai worked full-time at Clemenger BBDO in New Zealand, where he focused on using creativity for good.
He is also notorious within the ad industry for his “Dong Draper” alter ego, which commands a following of over 20,000 ad professionals around the world. With Dong Draper, Sai fosters camaraderie within the advertising community through an array of relatable memes, mental health musings and initiatives, and overall support for working creatives.