Image of Caitlin  McGinty

Caitlin McGinty
Head, Brand Storytelling
Boardwalk Pictures

SANTA MONICA, USA // In her current role as Head of Brand Storytelling, Caitlin oversees the creation of premium longform storytelling for brand partners.

Boardwalk is responsible for standout series like Netflix’s CHEF’S TABLE; CHEER; LAST CHANCE U and THE GOOP LAB; Showtime’s limited series WE NEED TO TALK ABOUT COSBY; Amazon film VAL and many more.

By leveraging Boardwalk’s elevated, immersive, film-maker driven approach, an innate sense of the zeitgeist, and impressive relationships with distributors, Caitlin creates opportunities for partners to meaningfully connect with their audience through truly relevant, engaging content.

Under her tenure, the company has had multiple collaborations with Pepsi, including award-winning feature film THE SHOW directed by Nadia Hallgren, which was distributed on Showtime. Boardwalk has also developed projects for partners such as Marriott, Magnum, and AWS, among others.

Prior to her work with Boardwalk, Caitlin led the original content division of The Story Lab, part of the Dentsu Aegis network. In her time there, she programmed the L/Studio content platform for client Lexus, producing projects with talent such as Amy Schumer and Tina Fey.

Caitlin started her career in television development. Her experience producing projects for broadcast and cable networks informs her work to create projects that embody creative integrity, brand ethos, and true audience value.

Her favorite activities are anything to do with her husband, eight year old daughter and six year old son, and it’s an added bonus if their Portuguese Water Dog can come.