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Sophia Formoso
Marketing Director
2K Games

SAN FRANCISCO, USA // As Senior Director of Marketing at 2K, one of the world’s premiere video game development and publishing labels, Sophia leads all things global marketing, including brand strategy and execution, for NBA 2K, the top-rated and top-selling NBA video game simulation series for the past 21 years. Prior to 2K, Sophia spent over 12 years leading marketing communications, experiential and campaigns in global roles across Asia, Europe and the Americas. An Australian native, Sophia enjoys spending time outdoors, travelling and with her family.