NEW YORK, USA // As Vice President of Creative Services at SpotCo, one of New York City’s leading entertainment advertising agencies, Callie oversees the incredibly brilliant and passionate people behind some of Broadway’s most exciting marketing campaigns. She’s currently leading the creative campaigns for shows like Beetlejuice, Hadestown, and Almost Famous, developing the branding, print and outdoor advertising, digital and broadcast deliverables, and more.

Outside of SpotCo, Callie has co-authored children’s books, developed the brand and copy for websites like Did They Like It, and worked with institutions like New York City Center, writing content for their galas and other live events. And while she has a real fondness for most things lowbrow/despicable, her work with New York City Center recently received a highbrow/brilliant rating on New York Magazine’s Approval Matrix.