Bronze
Award
Listen to your heart
Powerbeats
United States
2025
Share:
Entrant Company
Translation
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Fan Engagement
Category
Film
In our film, we hear directly from the source of human power: the heart. The voice inside the greatest athletes, one that has pushed them into legend status, one beat at a time. Featuring three giants of sport—LeBron, Messi, and Ohtani—we hear the voice of the heart driving them to victory, reminding them of the work it took to get there while they train. Heard through Powerbeats Pro 2, with heart-rate monitoring, the film culminates in an intense in-game moment, reminding our stars and our viewers to LISTEN TO YOUR HEART.
Credits
Advertising Agency
Translation
Brooklyn
Advertising Agency
Translation
Brooklyn
Client
Beats by Dre
Culver city
Sound Design Company
Concret Form
LA
Production Company
Magna
LA
Editorial Company
Trim
London
Visual Effects Company
Blacksmith
NY
Production Company
Smuggler
NY
Chief Executive Officer
Steve Stoute
Translation
Chief Marketing Officer
Chaucer Barnes
Translation
Chief Creative Officer
Jason Campbell
Translation
Group Creative Director
Castro Desroches
Translation
Group Creative Lead
Steve Horn
Translation
Creative Director
Max Gebhardt
Translation
Creative Lead
Chris Mendez
Translation
Sr. Copywriter
Eyob Yirgou
Translation
Art Director
Kamiin Valree
Translation
Copywriter
Kofi Lost
Translation
Chief Strategy Officer
Sandi Preston
Translation
Group Strategy Director
Matthew Scott
Translation
Executive Director of Context Planning
Joel Rodriguez
Translation
Senior Director of Context Planning
Quinn Frehner
Translation
Context Planner
Sam Cantie
Translation
Head of Client Service
Susanna Swartley
Translation
Executive Group Account Director
Alyssa Ramsey
Translation
Sr. Account Director
Chloe Williams
Translation
Art Director
Joryn Silver
Translation
Account Executive
Morgan Lee
Translation
Director of Project Management
Matt DeSimone
Translation
Senior Project Manager
Kim Yeung
Senior Creative
Micole Guevara
16 Bars
Chief Marketing Officer
Chris Thorn
Beats By Dre
Global Head of Brand Marketing
Tom Kydd
Beats By Dre
Brand Manager
Elena Lee
Beats By Dre
Senior Project Manager
Jessica Murata
Beats By Dre
Head of Sports Marketing
Aminah Lukanga
Beats By Dre
Head of Talent, Partnerships, and Social
Cameron Azoff
Beats By Dre
Global Head of Production
Michael Refuerzo
Beats By Dre
Executive Producer
Eric Rasco
Beats By Dre
Head of Business Affairs
Marnie Nieves
Beats By Dre
Business Affairs Manager
Laney Gilani
Beats By Dre
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Super Bowl
by David Gianatasio
by David Gianatasio
