For Netflix’s largest global campaign to date, LOS YORK built an expansive tarot-inspired design system for “Next On: Discover Your Future.” Illustrator María Jesús Contreras created 50 bespoke, hand-drawn tarot cards reimagining Netflix titles through symbolic storytelling. LOS YORK constructed the visual framework around them — developing the tarot architecture, compositional grids, typography, and a custom iconography system embedding narrative Easter eggs within every card. The system scaled across global Out of Home placements, digital and motion executions, immersive 3D anamorphic billboards in New York and Los Angeles, and a physical tarot deck and custom-designed box designed to turn the campaign into something fans could actually hold. The result is a globally scalable visual world where illustration, iconography, typography, and spatial craft form one cohesive language of discovery.