In India, superstition often guided childbirth decisions, leading women to choose astrologically timed C-sections without understanding the risks. The “Seven Layers of Truth” campaign transformed this invisible danger into a tangible experience. Nested envelopes, each symbolizing a surgical layer of a C-section, were distributed during ultrasound appointments in Mumbai hospitals, revealing medical facts many women were unaware of. Delivered by trusted doctors, the experience replaced blind faith with awareness, proving that design-led education can shift cultural behavior toward informed, safer maternal choices. By transforming superstition into awareness, the campaign inspired women to choose science over astrology and shifted mindsets towards safer, medically informed deliveries.