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Experience/Activation

Entries in this medium connect a brand and its target audience through an experience.

See previous award winners in this medium here

 

Entry Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Events – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product, cause, or brand.
  • Guerrilla – Entries in this category are for unique, engaging and thought- provoking concepts/stunts that promote buzz and typically include unconventional means of advertising.
  • Immersive – Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to: augmented/virtual reality and tech-enabled experiences.
  • Other – An entry in this category is for work that is not defined by any of the available categories.

 

Entry Fees: 

Jan 27th - Sep 18th: $525

Sep 19th - Dec 4th: $600

Dec 5th - Feb 5th: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Image (up to 10)

Optional Media

  • Video (1)
  • PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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