ACE Italia: Save My Colorati

Shortlist Award

Save My Colorati

ACE Italia

Italy

2025

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company

BBDO Italy

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Media

Category

Out of Home

In this innovative outdoor campaign, ACE transformed the vibrant, protected colors of Procida’s historic houses into a creative media format. By shaping over 20 cut-out posters like garments and matching them to the island’s official color palette, the campaign turned Procida’s iconic walls into a living display that showcased the protective power of ACE Detersivo and ACE Gentile for colored laundry. This visually striking execution resonated deeply with both locals and tourists, creating a strong cultural connection while amplifying brand awareness. Through its unique use of outdoor media and integration with Procida’s cultural heritage, "Save My Colorati" demonstrated a fresh, memorable way to engage consumers.

All 2025 Winners

Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Media to Celebrate Your Team

Order Now