In this innovative outdoor campaign, ACE transformed the vibrant, protected colors of Procida’s historic houses into a creative media format. By shaping over 20 cut-out posters like garments and matching them to the island’s official color palette, the campaign turned Procida’s iconic walls into a living display that showcased the protective power of ACE Detersivo and ACE Gentile for colored laundry. This visually striking execution resonated deeply with both locals and tourists, creating a strong cultural connection while amplifying brand awareness. Through its unique use of outdoor media and integration with Procida’s cultural heritage, "Save My Colorati" demonstrated a fresh, memorable way to engage consumers.