Jian Ai Elderly Charity Center: Lost in Time

Silver Award

Lost in Time

Jian Ai Elderly Charity Center

China

2025

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Entrant Company

Dentsu Creative China

Program

Clio Health 2025

Advertiser Category

*Health Equity*

Category

*Health Equity*

Presenting Lost in Time. Partnering with Jian Ai Charity, a non-profit focused on elderly brain health, we carried out clock-drawing test on hundreds of seniors suffering from Alzheimer's. The clock drawings reflected the different phases of early, middle, and advanced symptom advancement. We turned the clock drawings into an evocative timepiece collection, campaign and exhibition, offering a window into the time lost by those with the Alzheimer’s disease and their distorted world. Bringing diagnostic testing out of the hospital and into everyday life will benefit more people.

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Credits

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