Corona : Corona Extra Lime: The Company

Shortlist Award

Corona Extra Lime: The Company

Corona

China

2025

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Entrant Company

AB Inbev

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Business Transformation

Category

Operations

Four years ago, Corona identified a lack of high-quality limes in China, the world's largest beer market. Instead of importing, they created the Corona Extra Lime brand and established the Extra Lime Company, empowering local farmers to grow top-quality limes. This initiative boosted both the beer's quality and the farmers' livelihoods. Recognizing similar issues in South Africa, Corona replicated this model, partnering with local governments to create sustainable lime farms. The Extra Lime Company provided year-round jobs, increased incomes, and ensured a consistent lime supply for the iconic Corona ritual. This model, successful in China and South Africa, can be exported to other countries with lime deficits, transforming local economies. The initiative led to a 279% increase in cultivated areas in China, a 70% lime production rate in South Africa, and significant community benefits. In 2024, Corona plans to expand this model globally, ensuring sustainable lime production and continued positive impact on local communities.

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Credits

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