Lightbox
Silver Award
Corona Extra Lime: The Company
Corona
China
2025
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Entrant Company
AB Inbev
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Creative Business Transformation
Category
Operations
Four years ago, Corona identified a lack of high-quality limes in China, the world's largest beer market. Instead of importing, they created the Corona Extra Lime brand and established the Extra Lime Company, empowering local farmers to grow top-quality limes. This initiative boosted both the beer's quality and the farmers' livelihoods. Recognizing similar issues in South Africa, Corona replicated this model, partnering with local governments to create sustainable lime farms. The Extra Lime Company provided year-round jobs, increased incomes, and ensured a consistent lime supply for the iconic Corona ritual. This model, successful in China and South Africa, can be exported to other countries with lime deficits, transforming local economies. The initiative led to a 279% increase in cultivated areas in China, a 70% lime production rate in South Africa, and significant community benefits. In 2024, Corona plans to expand this model globally, ensuring sustainable lime production and continued positive impact on local communities.
Credits
Advertising Agency
DAVID
Bogotá
Music Company
HOOKED Music GmbH
Hamburg
Holding Company
WPP
London
Network
Ogilvy
New York
Client
AB Inbev
Shanghai
Brand
Corona, Shanghai
Shanghai
Advertising Agency
TBWA
Shanghai
Advertising Agency
Draftline
Shanghai
Global Chief Creative Officer
Pancho Cassis
DAVID
Vice President
Clarissa Pantoja
AB Inbev
Marketing
Marsha Kumire
AB Inbev
Chief Creative Officer
Carlos Camacho
DAVID
Chief Marketing Officer
Miguel Merino
ABInBev
Marketing
Melanie Nicholson
AB Inbev
Chief Marketing Officer
Matt Chee
Ab Inbev
Creative Director
Aaron Huang
Marketing
Richard Wen
AB Inbev
Marketing
Michelle Wu
AB InBev
Marketing
Freya Shen
AB Inbev
Marketing
Konnie Zhu
AB Inbev
Marketing
Christina Chan
AB InBev
Marketing
Sharon Xie
AB InBev
Marketing
Eleen Xie
AB InBev
Marketing
Lynn Sun
AB InBev
Marketing
Sunny Xie
AB InBev
Marketing
Renjie Zheng
AB InBev
Marketing
Windy Zhou
AB InBev
Marketing
Zhang Li
AB InBev
Marketing
Christina Li
AB InBev
Marketing
Yu Zhinwei
AB InBev
Marketing
Bai Yan
AB InBev
Marketing
Zhang Jun
AB InBev
Marketing
Dolly Huang
AB InBev
Marketing
Li Yang
AB InBev
Chief Executive Officer
Joanne Lao
TBWA
Strategy
Monica Ye
TBWA
Creative
Shrny Chin
TBWA
Creative
Ata Zhao
TBWA
Creative
Buo Luo
TBWA
Creative
Linyu Chen
TBWA
Creative
Peggy Gao
TBWA
Managing Director
Juan Pablo García
DAVID
Copywriter
Julian Triana
DAVID
Art Director
Alejandra Rozo
DAVID
Project Manager
Carmen De Ureña
DAVID
Account Executive
Krizia Brühl
DAVID
Producer
Jan Werner
Hastings Audio Network
Music Supervisor
Jan Fick Barboza
HOOKED
Music Supervisor
Camilo Remolina
HOOKED
Producer
Giacomo Lodi
Hastings Audio Networks
Producer
Rafel Santiago
Hastings Audio Network
Producer
Richard Williams
Hastings Audio Network
Producer
Javier Pinilla
MARA
Editor
Carlos León
MARA
Director
Miguel Herrera
Macarena
Marketing
Raesibe Dlamini
AB InBev
Project Manager
Zimkita Sogoni
AB InBev
Director
Josh Hammann
AB InBev
Director
Slindile Ngubo
AB InBev
Project Manager
Lei Hu
Draftline
Creative
Ivan Zhang
Draftline
Creative
Zerien Li
Draftline
Creative
Yuhee Ren
Draftline
Creative
Vankies Xu
Draftline
Strategy
Serafina Cheng
Draftline
Project Manager
Jennifer Jin
Draftline
Chief Executive Officer
Paul Jackson
Boundless
Chief Creative Officer
Roanna Williams
Boundless
Head of Strategy
Stuart Walsh
Head of Production
Samantha Lowe
Eyeforce
Director
Arthur Niemeier
Eyeforce
Executive Producer
Ashleigh Jarratt
Joy Productions
Lightinh
Obakeng Selapisa
Independent
Sound Designer
Jabu Msomi
Jabu Msomi Sound
Editor
Jason Matthews
Farmhouse
Producer
Rox Truter
Farmhouse
Cameraman
Daniel Walsh
Independent
Colourist
Kyle Stroebel
Independent
Account Executive
Kirby Manousakis
CSA
Account Executive
Lindile Ndwayana
CSA
Event Coordination
Control A
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