"The Princess and The Crown," a campaign by Sunsilk in partnership with Disney, marks a pivotal moment in media representation. For the first time, Princess Tiana is depicted with her natural curls down, celebrating Black beauty and embracing authenticity. In a country where over half the population identifies as Black, yet media representation remains limited, this collaboration brought a fresh vision of empowerment to Brazilian screens. The partnership went beyond traditional advertising, involving Disney’s original animation team and leveraging influencers who spread the campaign’s message through viral social media duets. The result was a wave of participation, with thousands of girls worldwide proudly wearing their natural hair. This movement not only resonated deeply with audiences but also influenced Tiana's legacy, leading to the creation of new products and dolls that reflect this representation. "The Princess and The Crown" reinforces the power of storytelling and the importance of diversity in shaping a more inclusive future.